DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
Mark Boidman - 2 Sean McCaffrey - 1 McCaffrey - 1 Mike Blake - 1 Bob Iger - 1 Iger - 1 Bob Iger's - 1 Michael Nathanson - 1
Top related locs:
eMarketer It's Los Angeles , California U.S MoffettNathanson Hulu
Top related orgs:
Solomon Partners - 2 Television - 1 Walmart - 1 Kroger - 1 WPP - 1 Global - 1 Brands - 1 Guild of America - 1

Search resuls for: "Boidman"


3 mentions found


☆ Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
  + stars: | 2024-05-24 | by ( Lillian Rizzo | ) www.cnbc.com   time to read: +2 min
Global retail media ad spending is expected to more than double from $114.18 billion in 2023 to $233.89 billion in 2027, according to eMarketer. Retail media is expected to represent a larger percentage of digital advertising spending, which has begun to eclipse traditional media spending, growing from 18.9% of that segment in 2023 to 25.7% in 2027, according to eMarketer. "What we hear from brands most directly is they no longer wake up with a recipe to buy X amount of TV, X amount of social, X amount of digital. GSTV screens reach 115 million viewers per month across 49 states. "It's the new TV for mass reach advertising," said Mark Boidman, head of media and entertainment investment banking at Solomon Partners.
Persons: Sean McCaffrey, McCaffrey, Mark Boidman Organizations: Television, Facebook, Walmart, Kroger, WPP, Global, Brands, Solomon Partners Locations: eMarketer, It's
☆ The media industry is in turmoil, and that's not changing anytime soon
  + stars: | 2023-07-17 | by ( Lillian Rizzo | ) www.cnbc.com   time to read: +11 min
All of this turmoil will be on investors' minds as the media industry kicks off its earnings season this week, with Netflix up first on Wednesday. Netflix, with a new advertising model and push to stop password sharing, looks the best positioned compared with legacy media giants. At the top of the list is contending with Disney's TV networks, as that part of the business appears to be in a worse state than Iger had imagined. The labor fight blew up just as the industry has moved away from streaming growth at all costs. Last week's ruling from a federal judge that Microsoft's $68.7 billion acquisition of game publisher Activision Blizzard should move forward serves as a rare piece of good news for the media industry.
Persons: Mike Blake, Bob Iger, Iger, Bob Iger's, Michael Nathanson, SVB, CNBC's David Faber, Nathanson, Producers –, Mark Boidman, Ross Benes, Benes, Comcast's NBCUniversal, Solomon, Boidman, Random, Paramount's Simon, Schuster, Tegna, Jason Anderson, Peter Liguori, Anderson, HBO Max, Homer, Marge Getty Organizations: Guild of America, Netflix, Alliance, Producers, Reuters, Disney, Disney's, Paramount Global, Comcast, Warner Bros, American Federation of Television, Radio Artists, Media, Solomon Partners, CNBC, Hollywood, Intelligence, ABC, Paramount, BET, NBC Sports, USA, Discovery, Activision, Federal Trade Commission, dealmaking, Microsoft, Tribune Media, Max, HBO, Amazon, MGM, Sky, Fox Corp, FOX Locations: Los Angeles , California, U.S, MoffettNathanson, Hulu
☆ 2022 was tough for media stocks like Netflix and Disney, and 2023 doesn't look good, either
  + stars: | 2022-12-29 | by ( Lillian Rizzo | ) www.cnbc.com   time to read: +7 min
On top of that, companies are contending with lower ad revenue and more cord cutting. Tightening ad marketOn top of this, the ad market has worsened. Paramount missed third-quarter estimates after its ad revenue dropped, with its stock hitting a low in the following days. "We also anticipate that advertising streaming will become more important in the year to come," Solomon Partners' Boidman said. For media companies like Comcast and Charter Communications , lagging subscriber growth on the broadband front, rather than the pay-TV business, weighed more significantly on their stocks.
0 next >>
Total: 3