Read previewWhen it comes to scoring NIL deals, women college athletes are gaining on their male counterparts, according to a new report from the sports-and-entertainment intelligence platform SponsorUnited.
The report showed that women college athletes get more brand deals on average than college men, although the men still make up the majority of NIL deals overall.
He also said social-media engagement is overwhelmingly stronger among women college athletes compared with men.
Related storiesHere are five key takeaways from the report:Women college athletes are getting more NIL dealsWhile men still made up 57% of NIL deals overall, women got more brand deals on average — 3.5 compared to 2.5 among men, SponsorUnited found.
For example, he said college athletes on TikTok are leveraging brands better than professional athletes on the platform.
Persons:
—, Caitlin Clark, Angel Reese, Bob Lynch, Reese, Clark, Olivia Dunne, Lynch, SponsorUnited, it's, Alex Glover's, Brands, Brand, SponsorUnited Lynch, that's
Organizations:
Service, Business, Iowa Hawkeyes, LSU Tigers, LSU, Iowa, NCAA, ESPN, Gatorade, State, Nike, BI, Brands, Southern Methodist University
Locations:
SponsorUnited