Wealthy shoppers are increasingly turning to discount stores like Aldi, Dollar Tree, and Dollar General. This is because of inflation, improved product quality, and changing attitudes to discount stores. Morgan Pierce, who The Journal reported earns about $200,000 a year working at McDonald's corporate office in Chicago, visits Aldi and dollar stores for staples. People who The Journal spoke to said that the idea of shopping at discount stores was no longer as stigmatized. Soaring inflation during 2021 and 2022 combined with better-quality budget products and a rising number of brand-agnostic shoppers have all helped to push wealthier shoppers to discount stores.

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Persons: —, Morgan Pierce, I'm, Pierce, Rick Dreiling, Kelly Dilts, Bob Gillman, Bethenny Frankel, It's, Dreiling Organizations: Service, Wall Street, Aldi, Dollar, YouTube, Housewives, New Locations: Aldi, Chicago, New York City