New York CNN —Chipotle is already getting into the Halloween spirit.
The fast-casual chain announced a costume collection with Spirit Halloween Wednesday, the seasonal Halloween costume store that pops up every year in abandoned storefronts.
Two years ago, it posted a fake “Chipotle Fork” bodysuit with the caption “Found ur costume.” Then last year, another fake “Chipotle Napkin” costume showed up on its Instagram.
The Chipotle Fork costume, for example, is just a plain black, polyester bodysuit.
“Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we’re taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween,” said Chris Brandt, chief brand officer at Chipotle in a statement.
Persons:
New York CNN — Chipotle, Chipotle, ”, Chris Brandt, Brian Niccol, Taco, Scott Boatwright
Organizations:
New, New York CNN, Burt’s, Retailers, Taco Bell
Locations:
New York, Canada, Chicago, Denver, Egg Harbor Township, N.J, Los Angeles