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As part of India's anti-tobacco drive, the health ministry last month ordered streaming platforms to insert static health warnings during smoking scenes within three months. IAMAI asked the health ministry to revisit the "onerous" rules, saying a survey had shown viewers were indifferent to depictions of smoking on streaming platforms, the letter said. Beyond Hollywood content, streaming companies Netflix (NFLX.O), Amazon (AMZN.O), Disney (DIS.N) and JioCinema have become increasingly popular in India. Activists have welcomed India's new rules, saying it would discourage smoking in a country where tobacco kills 1.3 million people each year. All smoking and alcohol drinking scenes in movies in India's cinemas and on TV, under law, require health warnings, but there were so far no regulations for the streaming giants.

Persons: Dado Ruvic, Mukesh Ambani's, IAMAI, Woody Allen, Blue Jasmine, Sanjay Seth, Seth, Aditya Kalra, William Maclean Organizations: Netflix, Disney, REUTERS, Reuters, Internet, Mobile Association of India, Health Foundation, Thomson Locations: DELHI, India

[1/2] A smartphone with the Netflix logo lies in front of displayed "Streaming service" words in this illustration taken March 24, 2020. Companies often face legal cases and police complaints their content sometimes hurt religious sentiment, and many have self-censored content over the years. As part of India's anti-tobacco drive, the health ministry this week ordered streaming platforms should within three months insert static health warnings during smoking scenes. The companies, and India's health ministry, did not respond to a Reuters request for comment. But in India, companies from Netflix to Amazon (AMZN.O) to Disney (DIS.N), also have popular Hindi content which often shows Bollywood actors smoking, something activists say encourages tobacco use.

Persons: Dado Ruvic, Mukesh Ambani's, Woody Allen, Blue Jasmine, Ambani's JioCinema, Kaushik Moitra, Dylan Mohan Gray, Aditya Kalra, Biplob Kumar Das, Tony Tharakan, Shilpa Jamkhandikar, David Evans Organizations: Netflix, REUTERS, Disney, Companies, Reuters, NBCUniversal, Warner Bros, Bharucha, Partners, Thomson Locations: India, DELHI, New Delhi, Bengaluru

☆ Cate Blanchett on film 'TÁR': 'We were standing on the edge of a cliff every day'
▼ + stars: | 2022-10-04 | by ( Hanna Rantala | ) www.reuters.com time to read: +3 min

LONDON, Oct 4 (Reuters) - Acclaimed Australian actor Cate Blanchett says the themes of her new drama "TÁR" galvanised its cast and crew, making the film shoot “the most stimulating” she had ever been on. Blanchett plays Lydia Tár, a world-renowned gay conductor of a Berlin orchestra whose high-flying career comes tumbling down with an abuse scandal. Blanchett credited the film's writer and director Todd Field for drawing the best out of his cast with often unscripted, spur-of-the-moment ideas. "And I felt like I was having a hard time finding that language from other people.”1/3 The 79th Venice Film Festival - Premiere screening of the film "TAR" in competition - Red Carpet Arrivals - Venice, Italy, September 1, 2022. Blanchett's performance has garnered early Oscar buzz after she won the best actress award at this year's Venice Film Festival, where "TÁR" had its world premiere.

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