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☆ Banned political ads found on TikTok weeks ahead of 2024 election
▼ + stars: | 2024-09-23 | by ( Victoria Feng | Victoria Feng Is An Intern On The Nbc News Technology Desk. | ) www.nbcnews.com time to read: +7 min

TikTok has banned all political advertising on the app since 2019, but that hasn’t stopped advertisers from running what appear to be paid political messages on the platform. According to TikTok, the company does “not allow ads featuring political content across any of our monetization features, including paid ads, creators being paid to make branded political content, and other promotional tools on the platform.”TikTok stands apart among its big tech peers in banning political ads — Facebook, Instagram, X and Google all allow political advertisements. The continued presence of political ads on TikTok illustrates the difficulties in patrolling its own platform just weeks ahead of the 2024 presidential election and amid the court proceedings over its potential ban. The findings come as recent research shows that political ads on social media platforms are often filled with misinformation. There were no obvious signs of misinformation among the TikTok videos NBC reviewed.

Persons: TikTok, hasn’t, ”, Vincent Raynauld, “, There’s, ActBlue, Tom Steyer, Jordan Chiles, Shelby Purdum, Republicans ’, Laura Edelson, Blake Chandlee, Edelson Organizations: NBC News, Facebook, Google, NBC, Emerson College, ActBlue, Democratic, Republicans, Social, Northeastern University, BBC, Commission, FEC Locations: U.S, Russia, China, Iran, United States, TikTok, NextGen America, ”

☆ Influencers have changed the ad industry. Now what?
▼ + stars: | 2024-07-04 | by ( Gaelle Legrand | ) www.cnbc.com time to read: +9 min

Commercial playsTania Bryer: In 1994, it was considered groundbreaking – using an ad to flip gender roles on their head. They're somehow interacting with brands through the prism of influencers, and it gives them a way to talk back. Tania Bryer: A 2019 Edelman study revealed that consumers' trust in the brands they purchase from had declined, but trust in influencers was up. Tania Bryer: And Chawawa says that trust also extends to the type of influencer brands work with. Tania Bryer: And while that may be convenient for brands, creator economy strategist Jamie Gutfreund says it can hurt influencers.

Persons: Tania Bryer, Munya Chawawa, Instagram, Munya, Richard Edelman, Edelman, They're, Joe Gagliese, There's, that's, it's, TikTok, Blake Chandlee, Goldman Sachs, You've, I've, copywriters, Emily, Jamie Gutfreund, influencers Organizations: YouTube, Trust, influencers Locations: influencers, Paris

☆ TikTok Tells Advertisers: ‘We Are Not Backing Down’
▼ + stars: | 2024-05-03 | by ( Sapna Maheshwari | ) www.nytimes.com time to read: +1 min

Hundreds of advertisers, including major brands like L’Oreal and Victoria’s Secret, flocked to the Lower East Side on Thursday night for TikTok’s annual spring pitch to marketers. It had been about a week since President Biden signed a law that says TikTok must be sold from its Chinese parent company or face a potential ban, and marketers were champing at the bit to hear TikTok’s thoughts. Blake Chandlee, TikTok’s president of global business solutions, kicked off the evening by thanking advertisers for their “tremendous support and trust” and said that the company considered the law unconstitutional and would challenge it in court. “We believe the facts and the law are clearly on our side and that we will ultimately prevail,” Mr. Chandlee told more than 300 attendees, some of whom couldn’t find chairs in the crowd. “I want you to know we are not backing down.”But for the rest of the roughly 45-minute presentation, which took place in a large gallery with the fuchsia and light blue lights of TikTok’s logo, it was business as usual.

Persons: Biden, Blake Chandlee, ”, “, Mr, Chandlee, couldn’t, Madison Locations: Washington

WASHINGTON, July 5 (Reuters) - TikTok Inc on Wednesday asked a U.S. judge to block enforcement of a Montana state ban on use of the Chinese-owned app before it takes effect on Jan. 1. Chandlee said if the ban takes effect "we expect that additional advertisers and business partners will pull back from working with TikTok Inc (which is the entity that receives income from U.S. advertisers, including in Montana)." Montana could impose fines of $10,000 for each violation by TikTok. TikTok estimates 380,000 people in Montana use the video service, or more than a third of the state's 1.1 million people. TikTok's lawsuit names Montana Attorney General Austin Knudsen, who is charged with enforcing the law.

Persons: China's ByteDance, Donald W, Molloy, Blake Chandlee, TikTok, Chandlee, Donald Trump, Austin Knudsen, David Shepardson, Himani Sarkar, Robert Birsel Organizations: Inc, Wednesday, U.S, District, TikTok, Business, Constitution's, TikTok Inc, HK, Montana Attorney, Thomson Locations: Montana

☆ TikTok's Blake Chandlee: 'We're growing in the high double digits'
▼ + stars: | 2023-06-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTikTok's Blake Chandlee: 'We're growing in the high double digits'Julia Boorstin speaks with TikTok executive Blake Chandlee at the annual Cannes Lions about the company's growth, regulatory issues & advertising business.

Persons: TikTok's Blake Chandlee, Julia Boorstin, Blake Chandlee Organizations: Cannes Lions

☆ Marketing firms are flocking to TikTok for advertising
▼ + stars: | 2023-06-21 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMarketing firms are flocking to TikTok for advertisingCNBC's Julia Boorstin joins 'The Exchange' to discuss the Cannes Lions International Festival of Creativity, opportunities for marketing firms to utilize TikTok, and regulatory threats facing TikTok. Boorstin speaks with Blake Chandlee, TikTok's president of global business solutions.

Persons: Julia Boorstin, Boorstin, Blake Chandlee Organizations: Cannes Lions International

☆ TikTok is laying off employees from its talent acquisition team
▼ + stars: | 2023-01-20 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +3 min

TikTok has laid off employees on its human-resources team focused on talent acquisition and recruiting. The scale of TikTok's layoffs, which occurred earlier this week, wasn't immediately clear. TikTok initiated a new round of layoffs this week, letting go of staffers who worked in talent acquisition and recruiting at the company, according to two people familiar with the matter. A handful of people who identified themselves as TikTok employees also posted about the layoffs on LinkedIn. It's unclear whether TikTok's layoffs will impact its broader recruiting and talent acquisition strategy.

☆ TikTok's venture into e-commerce continues as US American merchants can now apply to sell on TikTok Shop
▼ + stars: | 2022-11-11 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Select businesses can now sign up for TikTok Shop US if they're interested in selling their products to TikTokers. TikTok says it will take a 5% commission on each in-app sale a business makes. US merchants are now able to sign up for TikTok Shop if they're interested in selling products directly to consumers through the video-sharing app. Although it costs nothing to apply, TikTok takes a commission from each sale, the site reads. On Tuesday, Financial Times reported the restructuring of TikTok's US Operations to place former North America general manager Sandie Hawkins at the helm of TikTok Shop US.

☆ Some Democrats dip a toe in TikTok as most Republicans stay away
▼ + stars: | 2022-10-25 | by ( David Ingram | David Ingram Covers Tech For Nbc News. | ) www.nbcnews.com time to read: +7 min

NBC News found that nine Democratic candidates in this year’s 35 Senate races are posting to TikTok, while three Republican Senate candidates are using it. In the most competitive Senate races, four of the Democrats are using TikTok: Sen. Raphael Warnock in Georgia, former state Chief Justice Cheri Beasley in North Carolina, Lt. Gov. The only Republican in a competitive Senate race using TikTok is Oz, who began posting there in 2019 before he left his television show for politics. “TikTok does have such widespread use,” Madison Horn, the Democratic nominee for one of two Senate races in Oklahoma, said in a phone interview. Bob Ellsworth, a Republican advertising consultant, said TikTok has certainly changed how Republicans campaign even if they’re not on the app itself.

☆ Facebook and TikTok are approving ads with ‘blatant’ misinformation about voting in midterms, researchers say
▼ + stars: | 2022-10-21 | by ( Jennifer Korn | ) edition.cnn.com time to read: +6 min

In an experiment, the researchers submitted 20 ads with inaccurate claims to Facebook, TikTok and YouTube. TikTok approved 90% of ads that contained blatantly false or misleading information, the researchers found. The researchers withdrew the ads after going through the approval process, if they were approved, so the ads containing misinformation were not shown to users. Last month, TikTok took additional steps to safeguard the veracity of political content ahead of the midterms. Google also took steps in September to protect against election misinformation, elevating trustworthy information and displaying it more prominently across services including search and YouTube.

☆ These 12 behind-the-scenes execs are innovating TikTok's surging ad business, which will soon be worth more than Snap's and Twitter's combined
▼ + stars: | 2022-10-13 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +11 min

TikTok's ad revenue is expected to triple to $11.64 billion this year, and it's building out products aggressively to hit its goal. In fact, if TikTok's ad revenues triple to $11.64 billion this year from 2021, as Insider Intelligence predicts, it will surpass the combined ad revenues of Twitter and Snapchat combined. Gabriela Comazzetto, head of LATAM global business solutionsComazzetto, another Facebook poach, has been overseeing TikTok's ad business in one of its fastest growing regions for just over a year. Shant Oknayan, general manager of METAP global business solutionsOknayan manages the TikTok for Business platform for the METAP region. Sameer Singh, general manager of APAC global business solutionsSingh oversees the TikTok for Business platform across APAC.

TikTok said Wednesday that it will require the accounts of politicians and political parties to be verified and that it is making it harder for them to use the platform's advertising and fundraising systems. "We do that currently by working to keep harmful misinformation off the platform, prohibiting political advertising, and connecting our community with authoritative information about elections." Chandlee said verification of politicians or government entities will be crucial to building trust with platform followers. "We don’t proactively encourage politicians or political parties to join TikTok, but we welcome those that have chosen to and want to ensure our community knows the source is authentic when watching that content. TikTok, like other social media platforms, has various rules for what users are and are not allowed to post, though enforcement can be an issue.

☆ TikTok just launched a major offensive to grab advertiser dollars — and these are the top 12 execs who are making the app a major competitor to YouTube and Meta
▼ + stars: | 2022-04-15 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +11 min

TikTok's ad revenue is expected to triple to $11.64 billion this year, and it's been hiring aggressively to meet that goal. Chandlee spent 12 years at Facebook, where he managed global agency partnerships and client relationships, before joining TikTok in 2019. Monga came from Snap, where she led global agency partnerships and was involved in key presentations and pitches. Shant Oknayan, general manager of METAP global business solutionsOknayan manages the TikTok for Business platform for the METAP region. Sameer Singh, general manager of APAC global business solutionsSingh oversees the TikTok for Business platform across APAC.

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