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Search resuls for: "Black TikTokers"


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☆ Black creators were instrumental in building TikTok. Now they fear they'll be hit the hardest by a ban.
  + stars: | 2024-05-01 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +10 min
But largely, TikTok is a place Black creators found where they could thrive and reach new audiences and customers for their growing businesses. It wasn't that the content wasn't good, Ford said, it was that Instagram "just wasn't a place for Black creators, minority creators, to excel." Some Black creators suspected their Black Lives Matter content was suppressed in 2020 after George Floyd's death ignited a wave of protests. AdvertisementBlack TikTokers have also expressed an "undertone of anti-Blackness" in the platform's algorithm, where white creators benefited from the trends started by Black creators. AdvertisementThis is disheartening, Black creators told BI, because so many top trends and ideas come from their community.
Persons: —, Joe Biden, TikTok, Tenyse Williams, It's, Funmi Ford, Ford, Nya, I've, Étienne, Keith Lee, entrepreneurialism, Kahlil Dumas, Dumas, George Floyd's, Jalaiah Harmon, Black TikTokers, Williams, Imani Bashir, Bashir, We're, isn't Organizations: Service, Senate, Business, Consulting, University of Central, Columbia University, George Washington University, Pew Research Center, An, Free, Black, New York Times, Forbes, YouTube, BI Locations: University of Central Florida, Instagram, An Oxford, Atlanta
☆ The big push for AI, TikTok bans, and spaces for influencers of color: Here are 3 takeaways for creators from SXSW.
  + stars: | 2024-03-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com   time to read: +6 min
AI was very popular, but most panels failed to discuss the consThe harmful impacts of AI dominated the conversation among creators at SXSW. Related storiesIn a session titled "AI in Video: Revolutionizing or Replacing Creators," Vimeo product executive Zohar Dayan's presentation similarly focused on the technology's benefits. Talk of a TikTok ban? Employees and creators are 'bored' of itOutside SXSW, the conversation has picked up about a potential TikTok ban in the US , but there was radio silence about it in Austin among the TikTok employees and creators I met. "We're so bored of that topic, honestly," said two TikTok employees, who spoke on condition of anonymity out of concern about facing repercussions from their employer.
Persons: Cassey Ho, OpenAI's, Peter Deng, Deng, Zohar, Dan Whateley, they've, Kahlil Greene, he's, Jerry Won, Justin Nguyen, Mylen Yamamoto Tansingco, Sam Li, Sean Kim, Sam Yam, Austin Hilton, Tumi Brooks Organizations: Southwest, Delta Air Lines, Business, IBM, SXSW, Snapchat, Pershing House, Talent, Austin, Austin Hilton Hotel, Convention Locations: Austin, Australia, China, member's, TikTok, Netflix's, Singapore
☆ BIPOC influencers share 11 brands they love to work with, from Airbnb to Nominal
  + stars: | 2023-02-23 | by ( Shriya Bhattacharya | Nhari Djan | ) www.businessinsider.com   time to read: +3 min
Brand deals make up the majority of income for many content creators across the US. Insider asked creators to share their favorite brands to work with, why, and how much they made. For the first time, Insider is highlighting 12 brands that creators of color told us they love to work with. Insider asked more than a dozen creators of color to share their favorite brands to work with. Here are 11 brands creators of color recommend working with, listed in alphabetical order:
☆ Black TikTokers say having millions of followers sometimes isn't enough to make a living. 3 creators describe how they're supporting their content ambitions with side gigs at restaurants, universities
  + stars: | 2023-02-16 | by ( Shriya Bhattacharya | ) www.businessinsider.com   time to read: +2 min
Some Black creators don't think they're being paid their worth by brands. However, there are still some TikTokers with millions of followers who don't earn enough money through content creation alone to support themselves. "Followers don't always translate to dollars, especially for people who look like me," he said. "Black male creators need blue-chip brand partners to advocate for them to further their access and upward mobility." Three Black TikTokers, including Lee Jr., share why they haven't been able to successfully monetize their content and how they're supplementing their income.
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