The company spent much of the event pushing TikTok Shop partners to test out live selling. But live selling was the clear focus of the event, five partners who attended told Business Insider. AdvertisementA second partner who attended the event described its content as "live, live, live." The invite list for the summit may have also played a role in focusing the discussion around live selling. Several attendees said the prospect of a ban wasn't brought up at the company's TikTok Shop partner summit.

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Persons: TikTok, —, Jake Bjorseth, Trndsttrs, what's, ByteDance, adQuadrant, Warren Jolly, you've, Jolly, it's, Bjorseth, influencers, TikTok's, wasn't Organizations: TikTok, Service, Culver City, Business, Shop, TikTok's, Douyin, BI, Amazon, Walmart Locations: China, Culver, livestream, TikTok's China, Asia, Shanghai, Hangzhou, North America, Europe