For a whole lot of people, the latter best describes how they are feeling about Twitter, the live social conversation app. Having overseen — devised, really — the demise of Twitter, Musk has also created a reasonable chance that he could now be in charge of a complete brand blowout, should this daring reboot eventuate in extinction for X. The app formerly known as “Twitter” had almost 370 million users globally in December of last year, after Musk paid (overpaid) $44 billion to buy it. Less than a year later, it is already down to 353 million users, and Statista projects the number will decline to 335 million in 2024. Threads reached 100 million users in five days, which was surely the biggest case in history of rustling wandering strays from the herd.

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Persons: Bill Carter, Bill Carter Fred Conrad, it’s, Elon Musk, —, Musk, anoint, Molotov, Imran Ahmed, “ Elon Musk, Linda Yaccarino, Twitter ”, can’t Organizations: The New York Times, CNN, HBO, Twitter, Black, Center, San Francisco, SpaceX, Meta, Facebook, SNL, Nike