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☆ Sam Altman's OpenAI is paying publishers big money for content. That could be a lifeline — or blow up in their faces.
▼ + stars: | 2024-06-05 | by ( Peter Kafka | ) www.businessinsider.com time to read: +8 min

You've heard this one before: A big tech company is offering a lifeline to distressed media companies. That's the argument against a slew of deals publishers have been making with Sam Altman's OpenAI over the past few months. But the OpenAI deals, the publishers emphasize, are straightforward licensing deals for stuff they're already making. AdvertisementWhich means — they say — at the end of these deals, publishers won't have to regret investing in another defunct Big Tech project. But the thing I'm most worried about as someone who makes words for a living isn't a replay of the old Facebook/Apple/Google deals publishers now regret.

Persons: You've, It's, Sam Altman's OpenAI, Axel Springer, Rupert, Barry Diller's Dotdash Meredith, Laurene Powell, haven't, OpenAI, it's, Jessica Lessin, Lucy, Charlie Brown, —, Let's, Bob Iger, ChatGPT, that's Organizations: Service, Vox Media, Rupert Murdoch's News Corp, Laurene Powell Jobs, Atlantic Media, Apple, Google, Facebook, The New York Times, Big Tech, New York Times, Microsoft, Netflix, ABC, Disney

☆ Amazon is hunting for more brand collaborations with a slew of new exec appointments. Read the full memo.
▼ + stars: | 2024-05-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

Read previewFresh off bringing ads to Prime Video, Amazon is looking for more ways to get brands involved in its original TV shows and films. The company also made several other appointments to develop projects that are funded by or focused on brands and work on integrating ads into Prime Video entertainment. AdvertisementHer future role at Freevee had been the subject of internal speculation after Amazon added advertising to Prime Video. With this in mind, I am pleased to share that Lauren Anderson's remit is expanding to support those efforts for Amazon MGM Studios. Finally, Lauren will continue her oversight of Amazon MGM Studios 1P FAST Programming delivered to Prime Video and Freevee.

Persons: —, execs, Lauren Anderson, Anderson, Freevee, James Marsden, hasn't, Vernon Sanders, Lauren Anderson's, Lauren, Christel Miller, Jenny Falkoff, Alysia Russo, Benoit Landry, Benoit's, Justin Holt, Justin, Claudine Atout, Traci Blackwell, Kara Smith, Vernon Organizations: Service, Amazon MGM, Business, Prime, Amazon MGM Studios, Brands, Hulu, Marriott, MGM Studios, Studios, Amazon, Film, Ad, MGM, FAST

☆ Why you don't really want Big TV to bring back 'the bundle' for your streaming services like Hulu, Max, and Netflix
▼ + stars: | 2024-05-15 | by ( Peter Kafka | ) www.businessinsider.com time to read: +5 min

— pine for the good ol' days of the TV bundle. Like cable TV." The old-timey bundle was also a prerequisite for some things you might want, like HBO or Showtime. And now, let's talk about the new-fangled bundle, which isn't the bundle you're thinking of. They're going to find ways to cut costs wherever they can, and that most certainly includes programming.

Persons: I'm, Discovery, Max, Rupert Murdoch's, They're, Brian Roberts Organizations: Service, Business, Big Media, Disney, Warner Bros, Comcast, Netflix, Apple, Big TV, ESPN, TCM, Fox News, HBO, Showtime, Warner, Discovery Locations: Hulu

☆ An AI agent may soon be at your beck and call, but it might cost you a bit of your privacy
▼ + stars: | 2024-05-15 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

In today's big story, we're looking at Google's big event that's pitching all the ways AI agents can make our lives easier . Google I/O, the tech giant's biggest developer conference, was heavy on the rise of so-called AI agents , writes Business Insider's Hugh Langley, who was there in person. AdvertisementGoogle's faithful, old search engine got a noticeable facelift with the help of AI , writes BI's Geoff Weiss. Steven Puetzer/Getty, Tyler Le/BIThe stakes for Google are high, as nailing AI agents opens up a massive business opportunity. For AI agents to be so intuitive, they'll need access to seemingly every aspect of our lives.

Persons: —, Tyler Le, you've, OpenAI's ChatGPT, Hugh Langley, Sundar Pichai, Geoff Weiss, Hugh, Alistair Barr, Gregory Wayne, Steven Puetzer, hasn't, Alistair, Demis Hassabis, Minchillo, Keith Gill, Naz Vahid, Andy Sieg's, Noah Berger, Jia Feng, Tingting Ji, Jenny Chang, Rodriguez, BI's Peter Kafka, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Service, Business, Google, Astra, GameStop, AMC Entertainment, JPMorgan, Citi, Amazon Web Services, Walmart, UPS, Nielsen, Cisco Systems, Warner Bros, Discovery Locations: New York, Dublin, London

☆ Why the Big TV companies aren't 100% completely screwed. Yet.
▼ + stars: | 2024-05-14 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Big TV used to have a monopoly on our attention — and our wallets. This mirrors the pitch big TV companies are making this week in New York to advertisers. AdvertisementThe Big TV guys are screwed, right? AdvertisementAnd here to make that argument is Nielsen, which has a new way of tracking attention among media companies — including digital upstarts. And in this version, the TV guys are still sticking around.

Persons: aren't, —, They're, Nielsen, It's, it's Organizations: Service, NFL, Business, Netflix, Disney, ABC, ESPN, Hulu, Paramount, CBS, NBC Universal, YouTube, Nielsen Locations: New York

AdvertisementThe unprecedented criminal trial of a former US president has delivered several stunning moments so far. Jurors get a peek at the 34 records at the heart of the caseTwo weeks into Trump's trial, jurors finally saw the paperwork at the heart of the matter. A courtroom sketch of Stormy Daniels on the witness stand in Donald Trump's hush-money trial. On the stand, Daniels said Trump told her she reminded him of his daughter, commenting on her blond hair and beauty. Trump's legal team requested a mistrial on the basis of Daniel's testimony.

Persons: —, Donald Trump, Trump, Stormy Daniels, Michael Cohen —, Hope Hicks, Cohen, Daniels, Hicks, Andrew Harnik, Jeffrey McConney, Deborah Tarassoff —, Alvin Bragg, Stephanie Clifford, Donald Trump's, Jane Rosenberg, Juan Merchan, audibly, Merchan, Judge Merchan, MARK PETERSON, Donald, Von ShitzInPantz, Todd Blanche, Joe Biden, Blanche, Cohen's Organizations: Service, Business, White House, Trump, White House Communications, AP, Trump Organization, Prosecutors, Reuters, Truth, Manhattan Criminal, Getty Locations: Manhattan, Lake Tahoe, New York City

☆ Netflix said it didn't want to be in sports. Now it could be streaming two NFL games on Christmas.
▼ + stars: | 2024-05-10 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Now Netflix looks like it is close to a deal to stream two NFL games on Christmas Day, reports Puck's John Ourand, citing "a bevy of sources." Does that mean Netflix doesn't know how much it will pay for the games? The NFL declined to comment; Netflix didn't respond to a request for comment. If the deal does happen, it will be easy to step back and see how Netflix got there. The NFL now plans on releasing details about its upcoming schedule on May 15 — which also happens to be the day Netflix will host its "upfront" event in New York, catered to advertisers.

Persons: —, Puck's John Ourand, they'd Organizations: Service, Netflix, Business, NFL Locations: America, New York

Major corporations often don't want to seem like they're taking one side politically, so they either sponsor both conventions, or neither. Conventions could see new sponsorsThe Democratic and Republican conventions this summer are the first fully in-person conventions since the 2016 election. Democratic convention organizers in April said if corporations had any reluctance to back the RNC, it hasn't hampered Chicago's efforts to lure donors. Microsoft in 2012 contributed over $1.5 million in a mix of in-kind and cash contributions to the Republican convention. JPMorgan donated $200,000 to the 2012 Republican convention and didn't write a check for the 2016 event.

Persons: Donald Trump, Jon Cherry, Rashad Robinson, Robinson, —, Fiserv, Greg Goldner, Trump, Donald Trump's, aren't, they'll, Joe Biden, Trent Morse, Morse, they've, Alison Prange, Reince Priebus, Priebus, it's, Steve Kornacki's, Biden, Nancy Pelosi, Michelle Yeoh, Natalie Edelstein, Michael Sacks, Sacks, J.B . Pritzker, Barack Obama, Alex Hornbrook, There's, Taylor Swift, she's, Mitt Romney, Obama, didn't, General Motors Organizations: Christian Media, The Gaylord, Center, Getty, Republican National Convention, Republican, NBC News, Trump, Fiserv Inc, Democratic, Fiserv, RNC, Resolute Consulting, GOP, Corporations, Fortune, Milwaukee Journal Sentinel, Democrats, White House, Milwaukee, NBC, Wall, Republican National Committee, Wall Street, Biden, TV, Kentucky Derby, Street Journal, Northwestern Mutual, Wisconsin Fortune, Democratic National Convention, WEC Energy Group, Manpower Group, Conventions, Metropolitan Milwaukee Association of Commerce, DNC, Convention, Chicago, Longtime Democratic, Illinois Gov, White, Correspondents, Commission, Facebook, Google, Microsoft, Bank of America, FEC, Meta, Skype, CNBC, JPMorgan Chase, Walmart, JPMorgan, General Motors, General, Motors, Comcast, Press, Trade Locations: Nashville , Tennessee, Milwaukee, Wisconsin, America, Chicago, NBCUniversal, Philadelphia

☆ The race for ever-cooler workplaces is leaving employees the winners
▼ + stars: | 2024-04-10 | by ( Tim Paradis | ) www.businessinsider.com time to read: +6 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementKat Hunt never wanted to work from home. Hunt, whose job is in finance in Portland, Oregon, needed a place for some team members to gather in New York City. Hunt wanted a spot that wasn't your typical WeWork or similar. Courtesy Kat Hunt and Radious"I was allowed to work from home, but I never wanted to," Hunt said.

Persons: —, Kat Hunt, Hunt, Radious, Amina Moreau, Moreau, Combinator, Ryan Masiello, That's, Googlers, Clelia Warburg Peters, It's Organizations: Google, JPMorgan, Service, Earth Finance, San, Francisco's Pier, Ventures Locations: luxe, Portland , Oregon, New York City, Portland, Brooklyn, San Francisco, Portland , Milwaukee, San Francisco Bay, New York, Mountain View , California, Francisco's

And when Russia invades Ukraine, he immediately decided it was time for World Central Kitchen to step into a war zone. michael barbaroAfter the break, my colleague Adam Rasgon on what happened to the World Central Kitchen workers in that caravan. So Adam, what ends up happening to this convoy that our colleague Kim Severson just described from World Central Kitchen? adam rasgonSo what we know is that members of the World Central Kitchen had been at a warehouse in Deir al-Balah in the Central Gaza Strip. michael barbaroAnd so what is the reaction from not just World Central Kitchen, but from the rest of the world to this airstrike?

Persons: michael barbaro, ” I’m Michael Barbaro, Kim Severson, Adam Rasgon, Kim, kim, José Andrés, you’re, kim severson, tapas, He’s, severson, he’s, kim severson He’s, Hurricane Sandy, Hurricane Harvey, Maria, Hurricane Maria, José, he’d, Goya, couldn’t, Nobody, there’s, they’ve, — michael barbaro, Chef Olivier, We’re, we’ve, Michael Jordan, Adam, adam rasgon, Al Rashid, Israel, adam rasgon There’s, adam rasgon President Biden, —, David Cameron —, david cameron, adam rasgon —, benjamin netanyahu, adam rasgon — Benjamin Netanyahu, Herzi Halevi, WCK, rasgon, that’s, michael barbaro Adam, it’s Organizations: The New York Times, Hurricane, Army, Federal Emergency Management Agency, FEMA, National Guard, Kitchen, Central, Central Kitchen, Gaza, UN, Red Crescent, White, British, IDF, Jerusalem Bureau Locations: Gaza, Haiti, Spanish, America, Washington ,, New York, DC, Miami, Hurricane, Houston, Puerto Rico, José, Russia, Ukraine, Poland, Lviv, Israel, North Gaza, Great Britain, Asia, Central America, Deir al, Rafah, Palestine, Jerusalem, Cyprus

☆ HBO is making it harder to watch John Oliver for free — the opposite of what Comedy Central is doing with Jon Stewart
▼ + stars: | 2024-02-20 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

Discovery is delaying "Last Week Tonight" YouTube streaming to push viewers to Max. Every Sunday night, John Oliver hosts "Last Week Tonight" on cable TV. When it plays on YouTube, where HBO runs it without ads, it doesn't make any money. So hoping that making "Last Week Tonight" a little harder to see for free fits pretty easily into that pattern. AdvertisementThe move also runs counter to the way TV networks are treating comedy #content in general.

Persons: Max, —, Jon Stewart, John Oliver, Oliver, — John Oliver, @iamjohnoliver, David Zaslav, I've Organizations: Warner Bros, YouTube, Service, Warner Bros Discovery, HBO, MAX, Netflix, Big, Max Locations: YouTube's

☆ New sports streamer will change TV as we know it — and may start an industry fight. Execs tell me what they really think.
▼ + stars: | 2024-02-07 | by ( Peter Kafka | ) www.businessinsider.com time to read: +8 min

The new sports streamer that Disney, Warner Bros., and Fox announced Tuesday is a really big deal that could reshape TV . And then they charge the big pay TV distributors a ton to carry their broadcasts of those games. Which may explain why, up until Tuesday, they hadn't told any of the pay TV companies or sports leagues about their plans, industry executives tell me. But if you're the kind of person who's buying an antenna to watch sports TV, you're not going to buy this thing anyway.) Also: The big TV guys didn't like it in 2015 when HBO started competing with them by selling itself as a stand-alone service.

Persons: they're, Nathan McAlone, Nathan, Justin Casterline, Peacock, John W, I'm, Michael Nathanson, —, they'd Organizations: Service, Warner Bros, Fox, Business, NFL, CBS, NBC, Hulu, YouTube, Disney, ESPN, Warner Bros ., Comcast, Sports, McDonough, Getty, NBA, TNT, TBS, DirecTV, Verizon, AT, HBO

☆ ESPN, Fox, and Warner Bros are launching a new sports streaming service. It could change TV forever.
▼ + stars: | 2024-02-06 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Now combine them on one streaming service. That's what's coming this fall, via a new joint venture, co-owned by Disney, Warner Bros. AdvertisementPeople who are already watching sports on Disney-owned ESPN and the other channels that are joining the joint venture won't lose access to those games, which will stay on the linear channels. Icon Sportswire/Getty ImagesIt's worth noting that all three TV giants have tried a version of a streaming joint venture before. The company that was formerly known as Time Warner, which is now part of Warner Bros.

Persons: —, That's, Disney's, Fox, Time Warner Organizations: Service, ESPN, ABC, Fox, TNT, TBS, Disney, Warner Bros, Fox Corp, Business, NFL, —, CBS, NBC, Discovery, Hulu, Time

☆ Wait. This guy wants to spend $14 billion on … Paramount?
▼ + stars: | 2024-01-31 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

Media entrepreneur Byron Allen says he wants to buy Paramount for $14.3 billion. Who wants to buy a big TV company these days, anyway? But investors still think it's worth less than $10 billion — meaning they don't think Allen Media is really going to end up owning Paramount. AdvertisementOne answer may simply be skepticism about Allen Media Group and its owner, TV personality-turned-entrepreneur Byron Allen. But no one, to date, has suggested that Paramount is worth anything close to $14 billion.

Persons: Byron Allen, —, Allen Media Group didn't, David Zaslav, Bob Bakish, It's, Robert Fishman dryly, Shari Redstone, David Ellison, who's, Larry Ellison, Allen Organizations: Paramount, Service, Allen Media Group, CBS, MTV, Comedy Central, Allen Media, Weather Channel, ABC, BET, Denver Broncos, Bloomberg, Street Journal, Comcast, Warner Bros Discovery, Apple, Netflix, Biden, Viacom

☆ Amazon is poised to boost its revenue by billions with the flip of a switch
▼ + stars: | 2024-01-26 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Read previewAmazon is about to shake up the TV ad marketplace as it prepares to show ads to Prime Video viewers starting Monday. The e-commerce giant's entrance into the streaming ad wars is its latest move to grow its $38 billion ads business. Discovery, as well as YouTube, with its big connected TV ad business. An Amazon spokesperson said the company has had a "strong response from agencies" wanting their clients to be first on Prime Video. AdvertisementAnd the launch comes as most TV ad dollars have already been spoken for.

Persons: —, Morgan Stanley, it's, execs, Jon Morgenstern, Nielsen, We've, Greg Peters, Dave Campanelli Organizations: Service, Business, Comcast, Warner Bros, Netflix, Amazon, Disney, Intelligence, Amazon Prime, New, Research, Prime, Amazon Channels, streaming's, Horizon, CTV

☆ I'm a 26-year-old HENRY. I'm in the top 1% of earners and a homeowner — I won't be happy until I'm completely financially free.
▼ + stars: | 2024-01-19 | by ( Ryan S. Gladwin | ) www.businessinsider.com time to read: +7 min

Working in the tech industry as a data analyst, Ruan purchased a £450,000 apartment in London. AdvertisementThis as-told-to essay is based on a transcribed conversation with Ben Ruan, a data analyst living in London. Job-hopping meant I could put a house deposit down by 26Ben Ruan's living room in his central London apartment Ben RuanWhenever I work at a company, I ask myself: Am I learning? AdvertisementThe kitchen in Ruan's London apartment. AdvertisementWhile I'm not rich yet, I believe I'll be where I want to be in five years.

Persons: Ben Ruan, Ruan, —, Ben Ruan's, I'm, Banks, Ben Ruan I, Spencer, Ben Ruan I'm, homeownership, I've, HENRY Organizations: Service, Business, Coventry University, Big Tech, JD, Mercedes, Benz, Asda, Aldi, Waitrose Locations: London, Snapchat, Wavemaker, Central London, Ruan's London

☆ Kim Kardashian's office has a tanning bed, a 3D model of her brain, and a mannequin with her exact body measurements
▼ + stars: | 2024-01-18 | by ( Eve Crosbie | ) www.businessinsider.com time to read: +3 min

Kim Kardashian gave her followers a look inside her luxurious SKNN BY KIM headquarters. It has custom-made curiosities like a 3D model of her brain, and a mannequin with her measurements. It also features a museum-like "shrine" to her products, an amphitheater, and a treatment room. AdvertisementNext up, Kardashian shows another room that features "a big TV wall" that plays her "beauty campaigns on loop." Kim Kardashian has 3D models of her brain and her plane on her desk.

Persons: Kim Kardashian, —, Kardashian, she's, Kim, Rick Owens, KIM Organizations: Service, YouTube Locations: TikTok

Instead, you can only mirror photos, videos, and music that are stored on your tablet — this means you can't mirror games, or apps like YouTube. In order to do this, you'll need to install the Roku app on your iPad, so if you haven't already, find and install Roku in the App Store. Using the Roku remote control, select "Settings" in the sidebar on the left side of your Roku screen. Select "System," and then select "Screen Mirroring." If you want to change the slideshow speed or add transitions between photos, tap the gear icon to the right of the player controls.

Persons: Dave Johnson Organizations: Apple

☆ 3 ways YouTube and Amazon are changing how brands advertise on the NFL
▼ + stars: | 2023-09-08 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Brands have to change their NFL advertising expectations on streamers like YouTube and Amazon. That's no longer the case, as platforms like YouTube and Amazon influence how some NFL ads are bought and evaluated. Here are three ways YouTube and Amazon are changing how brands advertise against the NFL. YouTube TV has over five million subscribers, its chief Neal Mohan said during a MoffettNathanson conference in May. YouTube is betting on promotions to juice YouTube TV subscribers.

Persons: YouTube —, Kasha Cacy, Neal Mohan, Jonathan Schaaf, Schaaf, Mike McHale Organizations: NFL, Brands, YouTube, Amazon, Verizon, Stagwell Media Networks, Consumers, Disney, Noble

☆ The best and worst parts of being an NBC page: In the 70s, I worked with stars like Regis Philbin and Johnny Carson and was paid $1.90 an hour
▼ + stars: | 2023-08-22 | by ( Shelley Herman | ) www.businessinsider.com time to read: +9 min

I was an NBC page two weeks laterIt was 1976 and I was 20, still in college and clueless. Now in its 90th year, the NBC Page program is one of the most prestigious entry-level positions in the entertainment industry. I wish I could tell you there was one straight, surefire way to becoming an NBC page, but there isn't. My other friend Al got his NBC page job when the women who worked behind the scenes on "Wheel of Fortune" spotted him as a contestant on the show. She is the author of "My Peacock Tale: Secrets of an NBC Page."

Persons: Shelley Herman, Elvis Presley, pagedom, Janus, Jim Croce, Alice, Regis Philbin, Gene Rayburn, Chuck Barris, Peter Marshall, Neil, Al, Sandy, Johnny Carson, Pete, Julian Goodman, Chance, Hawkins, Roxanne, Don Rickles, Peter Isackson, C.P.O, Sharkey, Dinah, Johnny, Sid Caesar, Imogene, Sid, John Travolta, Diana Hyland, Jeff, Alfred Hitchcock, Hitchcock, Redd Foxx, Sanford, Son, Dick Clark, Freddie Prinze, Johnny Carson's, Harry Chapin, I've Organizations: NBC Studios, Service, Sears, Toyota, NBC Burbank, NBC, USC, Pasadena Civic Locations: Wall, Silicon, Burbank , California, Las Vegas, California, Pasadena

☆ Opinion | Jersey Boy Takes On Florida Man
▼ + stars: | 2023-07-01 | by ( Maureen Dowd | ) www.nytimes.com time to read: +1 min

“I think that he’ll show up at the debates because his ego won’t permit him not to,” Christie said. He won’t deal well with that.”I warned that Trump is an asymmetrical fighter, so it’s hard to know how to go at him. He’s never run against somebody from New Jersey who understands what the New York thing is and what he’s all about. He knows I know what his game is.”He said he isn’t running to get back at Trump for giving him a horrible case of Covid. And he said he isn’t seeking payback because Trump didn’t make him attorney general.

Persons: Trump, “, ” Christie, ”, Clinton, Marco Rubio, I’ve, He’s, who’ve, Christie, Jared Kushner, Kushner’s Organizations: Republican, Fox News, Trump Locations: Milwaukee, New Jersey, York

☆ Opinion | ‘The Idol’ Is the First Big TV Show of the Backlash Era
▼ + stars: | 2023-06-05 | by ( Michelle Goldberg | ) www.nytimes.com time to read: +2 min

To write about “The Idol” at all is to fall into a bit of a trap, because the show desperately wants to be a scandal. Sam Levinson, who created the show with Tesfaye and ended up directing it, pronounced himself delighted by the Rolling Stone report. HBO also leaned into the controversy, marketing “The Idol” as the “sleaziest love story” in Hollywood. Jocelyn, after all, doesn’t really resemble any current female pop stars. The stars who’ve been open about their mental health challenges, including Selena Gomez and SZA, certainly don’t sexualize those struggles.

Persons: Rolling Stone, ”, Amy Seimetz, Seimetz, Abel Tesfaye, Tesfaye, Sam Levinson, ‘, ’ ”, Rose Depp, Jocelyn, she’s, Jane Adams, chides, Tedros, ” Jocelyn, erotically asphyxiating, Megan Thee, who’ve, Selena Gomez, SZA Organizations: Rolling, Cannes, HBO, Tesfaye Locations: Hollywood, America

☆ 10 Things in Tech: Apple's upcoming 'Reality' headset, BookTok drives book sales, and more
▼ + stars: | 2023-05-19 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

AI startup cloud deals by Microsoft, Google, and Amazon are ringing "accounting alarm bells" across Silicon Valley over revenue "round-tripping." As Big Tech firms invest in AI startups in exchange for commitments to use their cloud services, some investors question whether those arrangements are artificially inflating cloud revenue growth. A former Apple marketing executive predicts the company's upcoming "Reality" headset risks being "one of the greatest tech flops of all time." How the BookTok phenomenon helped send book sales to an all-time high and reignite a love for reading. Read on to find out more about what you can use the AI app for.

☆ These 18 top Netflix execs are driving its advertising push under head Jeremi Gorman as the company makes its first big TV upfronts pitch
▼ + stars: | 2023-05-17 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. They are Kinsey Osberg Tamberrino, who is Publicis' main point of contact, and who spent eight years at Hulu, rising to director of advertising sales. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.

☆ Warner Bros. Discovery's ad sales chief reveals how he'll tout flexible offerings and 6 new measurement deals to grab brand dollars from TV rivals
▼ + stars: | 2023-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Discovery ad sales chief Jon Steinlauf has a strategy to grab market share at the TV upfronts. WBD left money on the table at the 2022 upfront, Steinlauf said, and faces a soft 2023 ad market. Discovery's pitch to advertisers was all about the breadth of its newly merged portfolio of news, sports, and lifestyle entertainment. When it comes to WBD's Premiere package of top ad inventory, for example, ad sales chief Jon Steinlauf emphasized how advertisers could customize the mix of programming to meet their wants. Discovery debuted at an inopportune time, just a few weeks ahead of the biggest TV sales event of the year.

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