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☆ India wants to be a developed nation by 2047. Here are 4 critical areas Modi can't ignore
▼ + stars: | 2024-06-20 | by ( Charmaine Jacob | In Charmainemariajacob | ) www.cnbc.com time to read: +7 min

India has undergone a massive infrastructure push and has made significant strides in connecting and modernizing its highways, railways and airports. He's going to double down on that," said Samir Kapadia, CEO of India Index and managing principal at Vogel Group. "Along with creating physical infrastructure, India needs to remain steadfast on the structural reforms ... Increase foreign investmentsFrom veteran emerging markets investor Mark Mobius to global strategist David Roche, market experts remain bullish on India. Foreign direct investments into the country needs to however pick up pace to further drive economic growth and development, analysts told CNBC.

Persons: Vikram Singh, Narendra Modi, Modi, Reema Bhattacharya, Verisk, Modi's, he's, Samir Kapadia, Nirmala Sitharaman, Santanu Sengupta, Goldman Sachs, Sengupta, Richard Rossow, Kapadia, Sumedha Gupta, Vivek Prasad, Prasad, Mark Mobius, David Roche Organizations: Bharatiya Janata Party, BJP, Infrastructure, India Index, Vogel Group, Nurphoto, CNBC, Center for Strategic, International Studies, Padget Electronics, Dixon Technologies, Bloomberg, Getty, Research, India Electronics, Semiconductor Association, Economist Intelligence Unit, Centre, Monitoring, National Stock Exchange of, World Federation of Exchanges Locations: India, Asia, China, Mumbai, Noida, PwC India, National Stock Exchange of India

☆ Social media has gotten so bad that America's top doctor is intervening
▼ + stars: | 2024-06-18 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at the surgeon general suggesting warning labels for social media . The big storyA solution for socialsAnna Moneymaker/Getty Images; Chesnot/Getty Images; Chelsea Jia Feng/BISocial media has gotten so bad that the country's top doctor is intervening. AdvertisementIn his piece, Murthy said social media is a key culprit of the mental health crisis young people are facing. Generative AI adds more fuel to the misinformation fire social media platforms have been battling for years. Many of them are making fast use of social media platforms like TikTok and investing heavily in AI.

Persons: —, Anna Moneymaker, Chelsea Jia Feng, Vivek Murthy, Geoff Weiss, Murthy, It's, Katie Notopoulos, isn't, Adam Kovacevich, Dan Whateley, Mark Zuckerberg, Zuckerberg, Danielle DiMartino Booth, Instagram, Larry Fink, Dave Calhoun, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover, Annie Smith, Amanda Yen Organizations: Service, Business, US, The New York Times, of Progress, Getty, Meta, Bank of America, AIM, Apple, Apple Watch, Adobe, Justice, Marketing's, District of Columbia, DC, Boeing Locations: China, Schonfeld, New York, London

☆ A Pandora executive shares 2 strategies that helped the brand become a better partner to creators of color, including customizing contracts
▼ + stars: | 2024-06-18 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Read previewWhen Nikki Jenkins joined jewelry brand Pandora in the summer of 2021, she was bursting with new ideas on how the company could better partner with creators of color, who are often paid less than their white counterparts for brand deals. "The stories that they want to tell that year are based on the jewelry they're interested in, so we build custom contracts based on that person." For example, a few years ago, Jenkins reached out to Black talent agency Kensington Grey so that Pandora could collaborate with Black creators to promote its products and events. "A lot of Black creators understand how to show up in a way that really resonates with other Black people," she said. Based on the success of the campaign, Jenkins said the team decided to cement year-long contracts with many of Kensington Grey's creators.

Persons: —, Nikki Jenkins, Jenkins, Pandora, Jalisa Vaughn, Kensington Grey, Kensington Organizations: Service, Business, BIPOC, Pandora, Kensington Grey's Locations: Kensington

☆ Instagram's notes feature is growing at a 'wild pace' and part of its plan to make messaging central to the app's future
▼ + stars: | 2024-06-17 | by ( Shriya Bhattacharya | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Read previewInstagram really wants you to try out "notes" — its status feature that harkens back to the instant messaging days of the internet. Adam Mosseri, the head of Instagram, posted about the feature this month with the prompt: "What are notes about?" Meanwhile, creator Walé Oyerinde loves using the notes feature because it's one of the '"lowest effort high impact" ways to boost regular engagement on the app. AdvertisementInstagram launched the "notes" feature in 2022. She wants the notes feature to be visible to everyone who follows her so she can continue building her personal brand and cultivating a more engaged online community.

Persons: —, Adam Mosseri, Mosseri, Instagram, Ashley Yuki Alexander, Celine Mili, It's, Jyoti Chand, Walé Oyerinde, I've, Milli, Khamyra, Avalon Zborovsky, Fenter, she's Organizations: Service, AIM, Business, Facebook, Meta Locations: Instagram's

☆ The influencer-marketing strategies that made brands like Adobe and Google Pixel favorites for creators from underrepresented backgrounds to work with
▼ + stars: | 2024-06-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

"Influencer marketing is so personal, it's about the creator," Jenkins said. Several industry experts, including creators, have said this is because brands routinely pay creators of color less than their white counterparts on collaborations. AdvertisementSome companies like Pandora, however, have earned reputations among creators of color for fair compensation, prompting them to develop long-term partnerships spanning years. We also give the creator creative latitude whenever we can and let them co-create the concept based on what is authentic to their experience." "We usually know going into a negotiation where it's going to start and where it's going to end up."

Persons: Inclusivity isn't, Nikki Jenkins, She's, it's, Jenkins, Brandon Shi, They've, Google's, Ava Donaldson, Nneya Richards, she's, Donaldson, We're, we're, Pandora, lowballs, Leah Walker, Walker Organizations: Service, Business, Pandora, Adobe, Google, Heritage

☆ A YouTuber earned over $800,000 through sponsorships and ad revenue last year with videos on controversial topics like Ozempic
▼ + stars: | 2024-06-04 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

That's what creator Jake Tran attributes to his success on YouTube , where he's built an audience of 1.82 million subscribers by posting documentary-style videos. His creator journey began in high school when he was inspired by YouTube explainer videos that dissected specific topics. "You can make just as much money, if not more money, than YouTube ads," he said of sponsorships. AdvertisementLast year, Tran generated $820,246 in revenue from YouTube ads and sponsorships, which BI verified through documentation he provided. Last year, Tran earned $390,937 from sponsorships through his Jake Tran YouTube channel.

Persons: —, Jake Tran, Tran, Mark Zuckerberg, Graham Steffan, Ozempic, Arvid Ali, Wolf, Jordan, Ali Organizations: Service, YouTube, Business, Jake Tran YouTube

☆ 15 rising stars in influencer management building impressive talent rosters and making waves in the creator economy
▼ + stars: | 2024-05-30 | by ( Shriya Bhattacharya | Amanda Perelli | ) www.businessinsider.com time to read: +1 min

There's a new group of talent managers making waves in the creator ecosystem. Business Insider is highlighting 15 rising stars helping influencers build their brands. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementA new crop of professionals has entered the talent manager space. This story is available exclusively to Business Insider subscribers.

Persons: influencers, —, Al Baker Organizations: Service, B Digital Management, Business

☆ As TikTok layoffs hit, let-go staffers reflect on what one described as an 'abrupt end to a very chaotic ride'
▼ + stars: | 2024-05-30 | by ( Shriya Bhattacharya | Dan Whateley | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. "I'm just really disappointed," one laid-off TikTok employee told Business Insider. This story is available exclusively to Business Insider subscribers. AdvertisementA second let-go employee who had worked at the company amid political attacks and business-strategy shifts described the layoffs as "an abrupt end to a very chaotic ride." AdvertisementLet-go TikTok staffers wondered, why now?

Persons: —, I'm, Adam Presser, Zenia Mucha, Pappas, Presser, Mucha, ByteDance, TikTok Organizations: Service, Business, Big Tech, Google Locations: Brazil, France

☆ Why some full-time influencers are going back to their 9-to-5 jobs
▼ + stars: | 2024-05-30 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Her success in monetizing her platform persuaded her to try full-time content creation in 2023. Hong Kong-based creator Anushka Purohit decided to dive into a corporate 9-to-5 job after graduating from college instead of becoming a full-time creator because of the perceived financial instability. "The idea of full-time content creation is often more glamorous than reality," she said. Nguyen also said she'll never go back to full-time content creation because of the financial instability. Being a full-time creator can also hurt your social-media brand if you compromise for the money.

Persons: —, influencer Maryam Salam, Adesh, hasn't, they've, Anushka Purohit, Purohit, Mitchie Nguyen, Instagram, Nguyen, she's, Salam, she'll, Maryam Salam, Maryam, Mariam Organizations: Service, Business, Salam, Google, Staples, RBC Locations: Canada, monetizing, Hong Kong, York, TikTok

☆ Some full-time influencers are diving back into the corporate world, citing a lack of structure, loneliness, and financial instability
▼ + stars: | 2024-05-29 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Persons: —, influencer Mariam Salam, Adesh, hasn't, they've, Anushka Purohit, Purohit, Mitchie Nguyen, Instagram, Nguyen, she's, Salam, she'll Organizations: Service, Business, Salam, Google, Staples, RBC Locations: Canada, monetizing, Hong Kong, York, TikTok

☆ More tech stocks are set to benefit from Nvidia's gain, according to analysts. Here's a lineup
▼ + stars: | 2024-05-23 | by ( Alex Harring | ) www.cnbc.com time to read: +4 min

Bhattacharya said Super Micro is well-positioned with smaller cloud service providers that are expanding globally amid strong demand. SMCI YTD mountain Super Micro, year to date Taiwan Semiconductor also stands to gain from Nvidia's report, according to Bank of America analyst Brad Lin. Nvidia's strong forward guidance is a particularly good sign, Bank of America argued. Citigroup analyst Laura Chen told clients to expect "strong momentum to continue" at Taiwan Semiconductor following Nvidia's latest financial results. For the former, he listed Astera Labs , Credo Technology , Marvell Technology , Macom Technology Solutions and Monolithic Power Systems as likely winners given their high exposure.

Persons: Ruplu Bhattacharya, Bhattacharya, Supermicro, It's, FactSet, Brad Lin, Lin, Laura Chen, Dell, Asiya Merchant, Merchant, Tore Svanberg, Svanberg Organizations: Nvidia, Computer, Bank of America, Taiwan Semiconductor, Citigroup, Taiwan Semiconductor's, Citi, Dell, DELL, Technology, Marvell Technology, Macom Technology Solutions, Systems, Semiconductors, ON Semiconductor, Ambarella, Texas, Devices, Power Systems Locations: Taiwan, Taiwan Semiconductor's U.S

☆ There's new evidence that creators are turning away from AI
▼ + stars: | 2024-05-23 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

Read previewArtificial intelligence took the creator world by storm, but it looks like fewer creators are now buying into the hype. Earlier this month, the Swedish-based music company Epidemic Sound published a report finding that fewer social-media personalities were using AI tools like chatbots or transcription software in 2024 compared to the previous year. For example, creator Noah Jennings said using AI to generate content designs was actually more time-consuming than coming up with the ideas himself. Others, like lifestyle creator Joseph Arujo, had relegated using tools like ChatGPT for administrative tasks like formatting emails for corresponding with brands rather than creative work. Other creators had stopped using AI altogether for reasons like a lack of inclusivity.

Persons: —, Noah Jennings, Joseph Arujo, Sora, Alex Piper, Kahlil Greene, we'll Organizations: Service, Business, Sound, Adobe, Night Studios, it's Locations: Swedish

This story is available exclusively to Business Insider subscribers. Traditional agencies that work with top Hollywood talent — like blue-chip firms CAA, UTA, and WME — have started representing YouTube, Instagram, and TikTok stars, working with popular creators from Addison Rae to Emma Chamberlain. Some management firms and agencies are focused on specific criteria, like creators in the lifestyle category or those from diverse backgrounds. "There wasn't a huge prioritization of diversity in the influencer space, which was a problem for me, especially as a Black woman," CFG founder Annelise Campbell told Business Insider. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve.

Persons: WME —, Addison Rae, Emma Chamberlain, Annelise Campbell, Shayanne Gal Organizations: Business, Hollywood, CAA, UTA, YouTube, Entertainment

☆ How much influencers charge for sponsored posts, Gen Z views on AI influencers, and other key takeaways from new influencer-marketing data
▼ + stars: | 2024-05-07 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

At least, that's what a new report by social-media-management-and-analytics company Sprout Social found. The April report from Sprout Social also broke down the average amount influencers charge for sponsored posts — with most charging at least $250 — consumer and creator views of AI influencers, and more. Sprout Social breaks down how much the influencers surveyed in February charged for sponsored content. Many of the influencers surveyed said creating long-form videos takes more time and doesn't usually pay off in terms of engagement. Meanwhile, many of the influencers surveyed (49%) said they were afraid virtual influencers would take paid opportunities away from humans .

Persons: hasn't, they'd, Gen, Scott Morris, TikTok, Gen Zers, Sprout, —, influencers, Zers, Gen Z, Jessica Morrobel Organizations: Social, Sprout Social, Business, Sprout, Facebook

☆ ‘But What Will People Say?,’ Sahaj Kohli explores the challenges that children of immigrants commonly face
▼ + stars: | 2024-05-07 | by ( Harmeet Kaur | ) edition.cnn.com time to read: +15 min

"But What Will People Say?," a memoir and self-help book from writer and therapist Sahaj Kaur Kohli, published on May 7. In “But What Will People Say?,” which published May 7, Kohli explores that fear of judgment, along with other challenges that children of immigrants commonly face: shame, self-sabotaging behaviors and the loss of cultural identity among them. In "But What Will People Say?," Kohli examines the dissonance between Western conversations around mental health and family dynamics in immigrant households. So many of us will feel guilt and all of a sudden be like, “I’m doing something wrong. Do you feel guilt because your parents are subscribing to a different set of values that don’t align with yours?

Persons: Sahaj Kaur Kohli, Kohli, ’, ” Kohli, I’m, Beowulf Sheehan, it’s, What’s, “, don’t, “ I’m, Abir Bhattacharya, you’re Organizations: CNN, Mental, Penguin, Brown Locations: White, Virginia, Indian

Many influencers seek out talent managers to help them grow their brands and make more money. Business Insider is seeking nominations for rising stars in influencer talent management. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementSome talent managers have recently come into the spotlight in the past few years, representing some of the most sought-after influencers or helping their clients execute particularly successful partnerships. BI is seeking nominations for this year's rising stars in talent management.

Persons: —, Brittany Bright Organizations: Business, Service, YouTube, Influencer League

☆ Once-hot AI play Super Micro is getting crushed, but most analysts are staying bullish
▼ + stars: | 2024-05-01 | by ( Lisa Kailai Han | ) www.cnbc.com time to read: +3 min

Super Micro Computer shares are selling off at the moment, but major Wall Street firms are hopeful about the company's long-term prospects. Super Micro, one of the vendors that builds Nvidia-based servers, released quarterly results on Tuesday after market close. Super Micro also bumped up its fiscal 2024 revenue guidance above its previously estimated range and what analysts are expecting. But a revenue miss dragged shares of Super Micro 16% lower on Wednesday. On the other hand, Goldman Sachs and Wells Fargo maintained their neutral-equivalent ratings for shares of Super Micro.

Persons: LSEG, Samik, Chatterjee, Ruplu Bhattacharya, George Wang, Wang, Goldman Sachs, Wells Fargo, Wells, SMCI, Michael Ng, Ng Organizations: Micro Computer, Nvidia, Super, JPMorgan, Barclays, Bank of America, DELL Locations: CY25, East, UAE, Saudi Arabia, Sweden, Japan, Korea, Malaysia

For the fifth year, Business Insider is highlighting the leading PR pros in the creator economy. These professionals help their clients manage media appearances and image. The publicists work with top influencers across TikTok, YouTube, and Instagram. Bailey is a publicist with Align Public Relations, a firm founded by Nicole Perez-Krueger, who's built most of the business on digital-first talent. This story is available exclusively to Business Insider subscribers.

Persons: Alex Cooper, Cooper, Cait Bailey —, Alix Earle, Remi Bader, Bailey, Nicole Perez, Krueger, who's, Perez Organizations: Business, YouTube, Vogue, Public, The New York Times Locations: TikTok, The

☆ A creator made 5 figures with a dating podcast and quit her job to focus on her side hustle full-time. She breaks down her income from brand deals, sponsored events, and more.
▼ + stars: | 2024-04-19 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Most nights, you'll find Ariana Nathani in the middle of a crowded bar, surrounded by young people waiting to meet her. In 2019, she launched a dating podcast called "Drinks First," where she would interview anonymous singles about their dating preferences and history. She promotes the podcast and posts food and lifestyle content on her personal TikTok and Instagram accounts, too. She has an upcoming event with the dating app Bumble, which is paying her $5,000 to host an event at the restaurant Ketchy Shuby. Outside Drinks First, Nathani has built her own brand as a food and lifestyle creator.

Persons: you'll, Ariana Nathani, Zers, Nathani, I've, it's, Brands, She's, Johnson, she'd, It's Organizations: Business, Brands, Soho, Soho House, Nathani, Johnson Locations: New York City, TikTok, Soho, New York, Georgia

☆ How much Snap pays employees in the US
▼ + stars: | 2024-04-15 | by ( Ashley Rodriguez | Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

Snapchat's owner Snap is hiring in the US and pays five or six figures for many jobs. Business Insider analyzed public data to get a sense of how much Snap pays its employees in the US. Snap has offered salaries from about $45,000 to over $1.95 million for various roles. Related storyWith dozens of openings in the US, Business Insider updated its analysis of how much Snap pays employees in the country for certain jobs. According to the data, Snap offered certain US staffers between October 2021 and December 2023 annual salaries ranging from $45,282 to $1.95 million for various roles.

Persons: — Organizations: Business, Service, US Department of Labor's, Foreign Labor

☆ Snap offers as much as $500,000 in base salary to top Snapchat talent. Here's pay data on US jobs in engineering, sales, and more.
▼ + stars: | 2024-04-13 | by ( Ashley Rodriguez | Shriya Bhattacharya | ) www.businessinsider.com time to read: +27 min

Despite laying off full-time staff earlier this year, Snap has open roles in areas including engineering, sales, and marketing. On April 12, Snap had globally listed 142 open positions on its jobs board, including 88 openings in US cities. Related storiesMany of Snap's applications included annual salary ranges rather than a single salary for a given role. For example, Snap included a pay rate of $97,760 and $140,000 a year for one software engineer position. In cases where Snap submitted multiple applications for a particular job, such as a level III software engineer, we included the lowest and highest salary for the role as well as the median range.

Persons: Dan Whateley Organizations: Stars, Advertising Research Center, Business, US, of Foreign Labor, Department of Labor, Inc, Santa, Research, Data, Analytics, CRM Technology, Finance Technology, IT Corp Services, Learning, Partner, Engineering, Security Engineering, Software, Software Engineering, Oracle Systems, Assurance, iOS, Wireless Network, Global, Lens, Advisory Partners, Corporate, Corporate Finance, Strategic Locations: Santa Monica, Seattle, View, Palo Alto , New York, San Francisco

☆ 3 takeaways from new data on how much money creators are making in 2024, including why affiliate marketing is having a 'glow up'
▼ + stars: | 2024-04-11 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Creators' earnings are still on the rise, but the ways in which they make money are changing. New data from market-research firm eMarketer, Business Insider's sister company, forecasts that creator revenue from social media will rise by 16.5% year over year to $13.7 billion in 2024. While brand partnerships remain the primary income source for creators, affiliate marketing is getting a "glow up" this year thanks to platforms like TikTok and YouTube, according to research-analyst Jasmine Enberg. A creator usually has several income streams, from brand partnerships to affiliate marketing to launching courses. Affiliate marketing is also popular on Instagram and YouTube, with the latter doubling down recently with its own affiliate-marketing program .

Persons: Jasmine Enberg, it's, Enberg, Janesha Moore, Moore Organizations: YouTube, Business, US

☆ Creators explain how to start making money with the TikTok Creative Challenge program, including what type of content is most popular with brands
▼ + stars: | 2024-04-09 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Read previewSome TikTok creators are earning thousands of dollars from user-generated videos. The platform introduced early last year the TikTok Creative Challenge, a program for creators to submit UGC-style ads for brands. The TikTok Creative Challenge also offers bonuses, ranging from $300 to $1,000, to motivate users to continue creating UGC content. Caitlin Jenco's TikTok Creative Challenge dashboard directly in the app Caitlin JencoCaitlin Jenco's TikTok Creative Challenge earnings in October 2023, including bonuses. AdvertisementGaming creators Cristina Johnson and Joey Barton have earned thousands of dollars a month from the TikTok Creative Challenge.

Persons: —, Caitlin Jenco, Sydney McDonald, they're, Jenco, Muaaz Shakeel, Caitlin Jenco's TikTok, Caitlin, Cristina Johnson, Joey Barton, Johnson, Barton Organizations: Service, UGC, Business, Gaming

☆ TikTok creators are earning 10s of thousands of dollars through one of the platform's 'best-kept secrets'
▼ + stars: | 2024-04-03 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Creator Sydney McDonald thought the TikTok Creative Challenge was a scam when she first saw an advertisement for it while scrolling through the app last year. The Creative Challenge, launched in June, is a forum for creators to submit UGC-style ads at the request of brands. Five creators BI spoke with said they're earning thousands of dollars a month through TikTok's Creative Challenge. BI verified each of their earnings with screenshots of their TikTok Creative Challenge dashboard. McDonald said many creators she's met along the way have told her they've discovered the program through creators like her.

Persons: Sydney McDonald, McDonald, it's, TikTok, Muaaz Shakeel, Christina Johnson, Corey Barton, Johnson, Barton, they've, Caitlin Jenco, Shakeel, Jordan Erickson, she's, TTCC Organizations: Business, UGC, TikTok's Creative, Creative Locations: The Arizona

☆ Creators are growing increasingly concerned about AI as OpenAI's Sora looms and issues of inclusivity and crediting persist
▼ + stars: | 2024-03-26 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +8 min

"I'm worried about AI stunting creativity, replacing the need to use our brains," said travel creator Jessica Morrobel, who has about 168,000 followers on TikTok and Instagram. Lifestyle creator Joseph Arujo said he primarily uses ChatGPT to format his emails, since he gets a lot of brand partnership requests. AdvertisementCherie Luo, who publishes educational content, said she uses AI to transcribe and summarize her podcast episodes. And UGC creator Salha Aziz said she uses AI for a variety of tasks, including writing scripts for her videos. "It is concerning how good it's getting," said Tales, who has 2.7 million followers on TikTok and Instagram.

Persons: —, Snapchat, I'm, Jessica Morrobel, Noah Jennings, Marina Mogilko, YouTuber who's, Cassey Ho, Joseph Arujo, Cherie Luo, Salha Aziz, Sora, Tyler Perry, he'd, Martin Haerlin, Tristan, Alex Piper, Haerlin, Kahlil Greene, we'll, Nneya Richards, she'd, Richards Organizations: Service, SXSW, Business, Adobe, YouTube, Ferrari, Night Studios, it's Locations: Texas, TikTok

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