Soon, Overstock.com will become Bed Bath & Beyond — at least in digital form.
Overstock, which last week paid $21.5 million to acquire the bankrupt retailer’s intellectual property, said on Wednesday that it would start operating its website under the Bed Bath & Beyond name.
Company executives plan to eventually bring back Bed Bath & Beyond’s popular wedding registry.
As Overstock folds the bankrupt retailers’ assets into its own operations, it is considering renaming its business entirely, said Jonathan Johnson, the company’s chief executive.
It might settle on Bed Bath & Beyond, he added, but other names are being considered, too.
Persons:
Overstock.com, Jonathan Johnson
Organizations:
Bed, Company
Locations:
Canada, United States