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☆ Target is lowering prices and boosting its budget brands as it battles Walmart for shoppers on the hunt for deals
▼ + stars: | 2024-05-26 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Walmart has augmented its reputation for low prices with a number of Target-coded improvements such as refreshed stores, upscale product assortment, and smoother e-commerce options to see strong gains among higher-income shoppers. AdvertisementThe numbers indicate Walmart (among others) may be picking Target's pocket in terms of market share as inflation-weary consumers hunt for the best value for their dollar. Earlier this year, Target went after budget-minded buyers with a new line of essentials under the Dealworthy brand. Then late last month, Walmart took a shot at Target's Good & Gather-owned brand with an all-new upscale private label called Bettergoods.

Persons: —, Brian Cornell, Cornell, Christina Hennington, Target, Bettergoods, Hennington, We've Organizations: Service, Walmart, Business, Target Locations: Dealworthy

☆ Walmart says more diners are buying its groceries as fast food gets pricey
▼ + stars: | 2024-05-16 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +3 min

Walmart wants diners to find a value meal in its grocery aisles. As fast food gets pricier, the nation's largest grocer sees a sales opportunity. As customers see some grocery items stay the same price or even become cheaper, the gap between buying menu items and cooking food at home has grown even wider, he said. As of April, the price of food at home, a category that measures the total cost of food purchased at grocers or other food stores, was up 1.1% year over year. The price of food away from home rose significantly more: 4.1% year over year.

Persons: John David Rainey, McDonald's, Chris Kempczinski, John Furner, Furner, — CNBC's Amelia Lucas Organizations: Walmart, CNBC, Yum Brands, Management Solutions, Restaurant, U.S . Labor Department, Walmart U.S Locations: U.S, Connecticut

☆ I tried groceries from Walmart's new premium house brand, Bettergoods. They were all under $5 and so good I'd buy them again.
▼ + stars: | 2024-05-09 | by ( Amena Ahmed | ) www.businessinsider.com time to read: +1 min

I ranked products from Walmart's new house brand, Bettergoods, from worst to best. I tried the flavored butter, frozen desserts, and ice cream I found in my Pennsylvania location. Accessible premium groceries sounded pretty great to me, so I visited Walmart to see which Bettergoods products I could find to try. AdvertisementAt my nearest Pennsylvania location, I found three types of Bettergoods products on the shelves: flavored whipped butter, plant-based frozen desserts, and ice cream. Each butter was about $2.60, and the frozen desserts and ice creams cost about $3.50 per carton.

Persons: — Organizations: Service, Walmart Locations: Pennsylvania

☆ I visited Walmart and found over 25 products that show how the retail giant is trying to win over wealthier customers
▼ + stars: | 2024-05-06 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +1 min

However, the retailer plans to stock more premium items to attract wealthier shoppers. I visited Walmart to see which fancy brands and products it already carries. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The Bentonville-based retail giant's primary focus since day one has been to drive down costs and offer rock-bottom prices. Before the new products hit shelves, I visited my local Supercenter to see what premium items the retailer already carries.

Persons: — Organizations: Walmart, Service Locations: Walmart's, Bentonville

☆ I visited Walmart and saw more than 25 premium items you might not expect to find there
▼ + stars: | 2024-05-05 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +1 min

However, the retailer plans to stock more premium items to attract wealthier shoppers. I visited Walmart to see which fancy brands and products it already carries. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Before the new products hit shelves, I visited my local Supercenter to see what premium items the retailer already carries.

Persons: — Organizations: Walmart, Service Locations: Walmart's, Bentonville

☆ Walmart launches new grocery brand, as it tries to hang on to inflation-fueled growth
▼ + stars: | 2024-04-30 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +3 min

And its low-priced reputation has helped the company attract higher income grocery shoppers as inflation pinches budgets. On Tuesday, the big-box retailer said it will roll out a private label called BetterGoods, a line of more trend-and chef-driven foods. Walmart is debuting a new grocery brand, as the discounter tries to retain the shoppers it has attracted during a period of high inflation. Another grocery brand it debuted, Favorite Day, is made up of creative takes on ice cream bars and trail mixes. The new private brand will join Walmart's existing collection of private brands in the grocery department, which includes Great Value — the country's largest private grocery brand by revenue, according to Numerator, a market research firm.

Persons: Costco's Kirkland, Kroger Organizations: Walmart, Aldi, Grocers, Target, Smart Locations: U.S

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