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Top related persons:
— - 1 Kim Kardashian - 1 influencers - 1 Linqia - 1 Bethany Everett - 1 Ratcliffe - 1 she'd - 1 Keith Bendes - 1
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Linqia Everett
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Service - 1 Blank - 1 Viral - 1 UGC - 1

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☆ The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
  + stars: | 2024-10-04 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com   time to read: +7 min
Influencer marketers are moving away from campaigns with micro influencers and back to big stars. AdvertisementA few years ago, influencer marketers were ditching their plans to hire celebrity content creators for brand deals in exchange for influencers with smaller audiences. Micro influencers as a category of work dropped from 74% to 62% between 2023 and 2024, while nano influencer work fell from 37% to 28%. One micro influencer, Bethany Everett-Ratcliffe, said she'd felt this impact on her business. Other marketers have reported up to 20% cost increases among micro influencers between 2023 and 2024.
Persons: —, Kim Kardashian, influencers, Linqia, Bethany Everett, Ratcliffe, she'd, Keith Bendes, Bendes, James Nord, Sabrina Carpenter's, Michael Cera's, Olivia McNaughten, Jonathan Chanti Organizations: Service, Blank, Viral, UGC Locations: Linqia, Everett
☆ Instagram lands 'body blow' to link-in-bio startups by letting users add up to 5 links to their profiles
  + stars: | 2023-04-19 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com   time to read: +3 min
Instagram announced users will be able to add up to five links to their bios. All accounts will have the ability to add multiple links, including business and creator accounts. Mark Zuckerberg announced on Tuesday that Meta would now let users add up to five links to an account's bio. Until now, Instagram has limited users to one link — which has helped foster a robust industry of third-party link-in-bio solutions such as Linktree. All accounts will have the ability to add multiple links, including business and creator accounts.
☆ Instagram and Facebook will pause their Reels Play bonus programs that paid creators in the US
  + stars: | 2023-03-09 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
Meta will pause its Reels Play bonus programs on Instagram and Facebook in the US. The Reels Play bonus was one of many tools Meta had rolled out to pay creators. Meta will be pausing its US Reels Play bonus, a program that paid creators a monthly sum for accumulating views on their Reels. "We will stop extending new and renewed Reels Play deals for creators on Facebook and for US creators on Instagram at this time." The Reels Play bonus had been one of the main ways creators could monetize their short-form video content on Instagram.
☆ Creators are getting whiplash from Instagram's unpredictable changes in how they can make money — and some are leaning away from the platform
  + stars: | 2022-12-02 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +12 min
Creators said the many changes have left them exhausted, with some leaning away from the platform. Instagram creators are tired. "As we build a suite of creator monetization tools, we're constantly learning and testing remains crucial in understanding what offers the best experience. Whether or not ad-rev share will come to Instagram Reels (as is the case on Facebook), however, has not been announced. Instagram isn't the only social platform making sweeping changes to creator monetization tools, either.
☆ Influencers who are testing Instagram's Creator Marketplace say it's nearly impossible to get brand deals: 'It's crickets'
  + stars: | 2022-09-27 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +9 min
Instagram's Creator Marketplace is currently invite only. How Instagram's Creator Marketplace worksInstagram's Creator Marketplace isn't exactly a no man's land: There are more than 100 brands listed in the app's marketplace, Mello said. What influencers want to see from Instagram's marketplaceIn the end, Instagram's Creator Marketplace is still a limited test, and ups and downs are to be expected. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus.
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