Read previewFresh off bringing ads to Prime Video, Amazon is looking for more ways to get brands involved in its original TV shows and films. The company also made several other appointments to develop projects that are funded by or focused on brands and work on integrating ads into Prime Video entertainment. AdvertisementHer future role at Freevee had been the subject of internal speculation after Amazon added advertising to Prime Video. With this in mind, I am pleased to share that Lauren Anderson's remit is expanding to support those efforts for Amazon MGM Studios. Finally, Lauren will continue her oversight of Amazon MGM Studios 1P FAST Programming delivered to Prime Video and Freevee.

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