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Top related persons:
Benjamin Grubbs - 2 Rex Woodbury - 2 they're - 2 Jonathan Shambroom - 1 TikTokers Griffin Johnson - 1 Noah Beck - 1 YouTubers - 1 Jason Kilar's - 1
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TikTokers influencers
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Business - 2 VC - 2 Hulu - 1 Netflix - 1 . Entertainment - 1 Amp Studios - 1 BI - 1 TikTok - 1

Search resuls for: "Benjamin Grubbs"


2 mentions found


☆ Creator+ is looking to sell parts of its business as it winds down after raising $12 million to make movies starring influencers
  + stars: | 2024-02-06 | by ( Dan Whateley | Amanda Perelli | ) www.businessinsider.com   time to read: +3 min
The company began winding down operations at the end of last year, a source familiar with the matter told BI. This story is available exclusively to Business Insider subscribers. Creator+'s business launched in 2021 and aimed to produce six feature films that year that would begin airing in 2022, cofounder Jonathan Shambroom previously told BI. "The company reviewed acquisition offers for various aspects of its business — completed films, films in development, technology, brand IP, etc. Investors and industry professionals told BI that creators are better served as a vehicle to launch a separate business in areas like e-commerce rather than as a product or customer on their own.
Persons: Benjamin Grubbs, Jonathan Shambroom, TikTokers Griffin Johnson, Noah Beck, YouTubers, Jason Kilar's, Shambroom, Grubbs, Jane, —, It's, Rex Woodbury, they're Organizations: Business, Hulu, Netflix, . Entertainment, Amp Studios, BI, VC Locations: TikTokers, influencers
☆ The creator economy is having an identity crisis. Here's why that's a good thing.
  + stars: | 2024-01-18 | by ( Dan Whateley | Sydney Bradley | Amanda Perelli | ) www.businessinsider.com   time to read: +8 min
As 2024 kicks off, the creator economy is having an identity crisis. "The venture-scale generational companies are, yes, creator companies, but they're also typically fitting into another bucket." Why the creator economy has been 'disappointing'Once pitched as a rocket-ship opportunity, service companies in the creator economy that focus on products for influencers haven't delivered, investors and industry professionals told BI. Although the phrase already existed, the world needed a new way to describe this prospering industry, and thus, the term "creator economy" entered the mainstream. Lia Haberman, an influencer marketing expert and instructor at UCLA Extension, described influencer marketing as separate from the services arm of the creator industry that has faltered.
Persons: Grant Long, Koji, hasn't, Rex Woodbury, they're, it's, Woodbury, Figma, haven't, Ollie Forsyth, They've, Benjamin Grubbs, I'm, Goldman Sachs, Lia Haberman, Haberman, upstarts, Logan Paul, KSI, Marshall Sandman Organizations: TikTok, YouTube, Business, VC, UCLA, North, PitchBook, Animal
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