DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
— - 2 Snapchat Snapchat - 2 it's - 2 Evan Spiegel - 2 Presley Ann - 2 Getty - 2 Snap's - 2 Spiegel - 2
Top related locs:
Snapchat
Top related orgs:
Service - 2 Big Tech - 2 Business - 2 Publishers - 2 Meta - 2 Google - 2 ESPN - 2 The Daily Mail - 2

Search resuls for: "Ben Reininga"


2 mentions found


☆ Snapchat publishers fear a looming redesign will hobble their revenue
  + stars: | 2024-09-26 | by ( Lara O'Reilly | Dan Whateley | Lucia Moses | ) www.businessinsider.com   time to read: +10 min
Read previewIt could be the end of an era for publishers on Snapchat. A fourth said any time publishers get mixed up with creators, it's bad for publishers, adding that their Snapchat revenue was already in decline so the platform had become less of a focus. A few years later, as user-generated content became dominant on social apps like TikTok, the company shifted focus to individual content creators. Advertisement"The way they're structured now is less built to over cater to traditional publishers," a fifth Snap publisher exec said. ESPN on Snapchat Discover SnapchatSome publishers have shifted resources away from Snapchat during a challenging period for the media business as a whole.
Persons: —, Snapchat Snapchat, it's, Evan Spiegel, Presley Ann, Getty, Snap's, Spiegel, Digiday, influencers, Ben Reininga, Sophie Crowther, There's, Ben Jeffries Organizations: Service, Big Tech, Business, Publishers, Meta, Google, ESPN, The Daily Mail, CNN, Snapchat, Harvard University, Dollar Locations: Snapchat
☆ Publishers fear Snapchat revenue is the next Big Tech gravy train coming to a halt
  + stars: | 2024-09-26 | by ( Lara O'Reilly | Dan Whateley | Lucia Moses | ) www.businessinsider.com   time to read: +10 min
But the news wasn't greeted warmly in some corners of media, as it raised concerns that Snapchat might become the latest in a line of Big Tech platforms to deprioritize traditional media publishers in favor of creators. A fourth said any time publishers get mixed up with creators, it's bad for publishers, adding that their Snapchat revenue was already in decline so the platform had become less of a focus. A few years later, as user-generated content became dominant on social apps like TikTok, the company shifted focus to individual content creators. Advertisement"The way they're structured now is less built to over cater to traditional publishers," a fifth Snap publisher exec said. ESPN on Snapchat Discover SnapchatSome publishers have shifted resources away from Snapchat during a challenging period for the media business as a whole.
Persons: —, Snapchat Snapchat, it's, Evan Spiegel, Presley Ann, Getty, Snap's, Spiegel, Digiday, influencers, Ben Reininga, Sophie Crowther, There's, Ben Jeffries Organizations: Service, Big Tech, Business, Publishers, Meta, Google, ESPN, The Daily Mail, CNN, Snapchat, Harvard University, Dollar Locations: Snapchat
0 next >>
Total: 2