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Video ads within Roblox are similar to real-world digital out-of-home advertising. A Roblox Portal Ad for a "Teenage Mutant Ninja Turtles" pizza party experience. Roblox/GamefamRoblox's partnerships boss, Christina Wootton, previously told Business Insider that while 2023 was a year of testing, 2024 would be the "year of scale" for its ads business. Roblox ads are labeled and can only be served to users over the age of 13, the company said. "If you literally just slap ads within the game, people are going to run a mile," Litman added.
Persons: Roblox, we'll, Stephanie Latham, Christina Wootton, Michael Guthrie, Latham, Ben Fox, David Vesper, it's, Nathan Pillot, Pillot, It's, Michael Litman, Litman Organizations: Business, Walmart, Warner Bros . Pictures, HUGO, Meta, Yahoo, Google, Social, viewability, Media.Monks, Logitech Locations: Roblox
Ben Foxall is interested in how humans and tech work together. He began working for Wayve, a startup that's using AI to teach cars to drive. My team oversees the whole process of how self-driving cars work. Right now we're building commercial fleets of self-driving cars for urban areas to be able to take over the last-mile delivery of groceries. Self-driving cars are mind-bogglingly complex and incredible.
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