AMAZON UNBOUNDJeff Bezos and the Invention of a Global EmpireBy Brad StoneAfter I finished “Amazon Unbound,” I glanced at the sleek black Amazon Echo cylinder sitting on my kitchen counter, right next to a few cans of dog food that had just arrived from Amazon.
Instead of the device, I imagined before me the equally sleek, smoothly bald and evenly tanned face of Jeff Bezos himself, eyes peering serenely back at me from below the glowing LED halo.
That minor hallucination made a kind of sense because — as we learn from Brad Stone’s new portrait of Amazon and its founder — Alexa, the voice coming out of my Echo, more or less is Jeff Bezos.
In that sense, it is a sequel of sorts to his 2013 best seller, “The Everything Store,” which introduced Bezos and explained his relentless and single-minded drive to take over online commerce.
“Amazon Unbound” is particularly valuable in explaining how the company makes money, and the day-to-day decisions that end up having a big effect on consumers: Is it worth it, for example, to sell pallets of bottled water, with their low cost and expensive shipping?
Jeff Bezos, Brad Stone, Brad Stone’s, — Alexa, Bezos, “, Stone, Alexa ”
Amazon, Atlanta, Gdansk, Alexandria