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☆ Premarket stocks: American inequality is rising despite higher wages
▼ + stars: | 2023-11-01 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +7 min

The median (or mid-point) net worth for households has also increased. And while the median net worth has increased significantly, it’s still under $200,000 — far short of the estimated amount Americans should have in retirement savings. Bud Light sales keep sinkingBud Light continues to drag on Anheuser-Busch InBev’s bottom line in the United States, reports my colleague Jordan Valinsky. In the summer, Bud Light lost its long-held top-selling American beer title to rival Modelo. In an effort to jumpstart sales, Bud Light has been rolling out marketing campaigns and partnerships it thinks will placate fans.

Persons: it’s, ”, “ Consumers, ” Dana Peterson, Bud, Bud Light, Jordan Valinsky, Dylan Mulvaney, Elisabeth Buchwald, Biden, ’ Organizations: CNN Business, Bell, New York CNN, Labor Department, Consumer Finances, Governors, Federal Reserve, Conference, Board, “, Conference Board, Wall, Dow, Nasdaq, Bud Light, Anheuser, Busch, InBev, Modelo, Beer Business, NFL, UFC Locations: New York, Black, United States

☆ Bud Light sales keep sinking
▼ + stars: | 2023-10-31 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Bud Light continues to drag Anheuser-Busch InBev’s bottom line in the United States, but the world’s biggest brewer’s sales rose because of higher prices. The company reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales, as an ongoing backlash to Bud Light continues. The brand’s customers turned their backs on Bud Light after the company partnered with a transgender influencer – and then muddled its response. Tuesday’s report painted a bleak picture for Bud Light, sales and shipments of which have weakened dramatically since its brief and limited partnership with trans influencer Dylan Mulvaney in the spring. Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter.

Persons: Bud Light, –, Dylan Mulvaney Organizations: New, New York CNN, Anheuser, Busch, InBev, Modelo, UFC, Beer Business, BUD Locations: New York, United States, East, Africa, Asia, Pacific, Europe

☆ Bud Light becomes UFC official beer in Anheuser-Busch mega deal
▼ + stars: | 2023-10-25 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Bud Light might be experiencing a knockout of its own, but this time it’s on purpose. The multiyear sponsorship, which begins on January 1, 2024, makes Bud Light the “official beer partner” of the UFC, with the beer branding having a “highly visible presence” during fights and weigh-ins. The new agreement is a reunion for Bud Light and the UFC, after a previous sponsorship ended in 2017. Bud Light replaces Modelo as UFC’s beer sponsor, the Mexican lager that has dethroned Bud Light from its title of America’s top-selling beer. Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter.

Persons: Bud, ”, Bud Light’s, weren’t, Crypto.com, Bud Light, “, Dana White, Travis Kelce Organizations: New, New York CNN, Anheuser, Busch, UFC, Bloomberg, CNN, ” UFC, Coors, Bud Light, NFL, Beer Business, Endeavor, World Wrestling Entertainment Locations: New York

☆ Modelo is now beating Bud Light for the entire year
▼ + stars: | 2023-08-22 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Modelo Especial is now officially America’s best-selling beer, dethroning Bud Light from the top spot it has largely held for the past two decades. Year-to-date sales data through August 12 shows it was tight, but Modelo eked out the top spot with an 8.34 share vs. 8.28 for Bud Light. Summer has been a bright spot for the Mexican lager, with Modelo surpassing Bud Light in May, June and July monthly sales. Modelo has held a 9.1 share for the past four weeks as Bud Light slipped to a 7 share of off-premise beer sales. There’s been some “material improvement,” for the Anheuser-Busch (BUD) brand Bud Light, according to Beer Business Daily, a trade publication.

Persons: Bud Light, Bud Light’s, There’s, BUD, Bud, Dylan, ” BBD, Greg Gallagher, ”, ” Gallagher, influencer, Busch Organizations: New, New York CNN — Modelo, Modelo, Bud, Anheuser, Busch, Beer Business, Constellation Brands, Corona, Constellation, CNN, Molson Coors, TAP, Miller Lite, Coors, Light, Modelo Especial, Revenue Locations: New York, North America, Canada, United States

☆ Anheuser-Busch hopes new ads will change the Bud Light conversation
▼ + stars: | 2023-06-28 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

Distributors are also facing financial difficulty because of a sharp decrease in Bud Light sales. Two marketing executives, Alissa Heinerscheid of Bud Light and Daniel Blake of A-B, have taken leaves of absences. In May, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title that Bud had largely held for more than two decades. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams. Bud Light, however, remains the country’s top-selling beer so far this year.

Persons: Bud Light, “, influencer Dylan Mulvaney, Mulvaney, Brendan Whitworth, Alissa, Daniel Blake of, ”, Whitworth, Marcel Marcondes, ” Marcondes, Bud, Bump Williams Organizations: New, New York CNN, Anheuser, Distributors, Bud Light, Beer Business, Busch, Bud, NFL, Human, Cannes Lions International, Modelo Especial Locations: New York, Houston, Jonesboro , Arkansas

☆ Anheuser-Busch is writing checks to distributors as Bud Light sales sink
▼ + stars: | 2023-06-16 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Bud Light’s parent company Anheuser-Busch has laid out a plan to appease beer distributors affected by two months of plunging sales sparked by an ongoing customer boycott. The company plans to provide financial assistance to its wholesalers, reimburse fuel for distributors’ trucks and launch a new ad campaign for Bud Light next week, A-B CEO Brendan Whitworth wrote in a letter Thursday. Damage was so severe that Bud Light, which is typically the top-selling beer in the United States, lost its place for May to Modelo Especial. A-B is providing financial support based on the extent to which sales have fallen, according to Beer Business Daily, an influential beer trade newsletter. Some distributors will get between 20 cents to 50 cents back per case depending on how severe sales slipped, Beer Business Daily said.

Persons: Bud Light’s, Bud Light, Brendan Whitworth, “, ” Whitworth, Bud, influencer Dylan Mulvaney, they’ve, ” Organizations: New, New York CNN, Anheuser, Busch, Modelo Especial, Beer Business, Beer Business Daily, CNN Locations: New York, United States

☆ Bud Light sales keep slipping. But it remains America’s top-selling beer
▼ + stars: | 2023-06-06 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

For the past several weeks, Bud Light sales declines have hovered around 25% weekly because of customer revolt following an Instagram partnership with transgender influencer Dylan Mulvaney. In response, Anheuser-Busch (BUD) said it was bolstering marketing on Bud Light and would offer rebates to customers. Bud Light has made up 35.1% of domestic beer sales this year (through May 27), according to NIQ. The biggest beneficiaries of Bud Light’s slipping sales continue to be MolsonCoors’ Miller Light and Coors Light, with sales up a whopping 26% and 23% respectively, according to NIQ. Sales of its Modelo Especial and its recently launched low-carb beer Modelo Oro are strong with sales up 9.5% and its share of the total beer category surpassing Bud Light last week, Williams said.

Persons: New York CNN —, Bud Light, Bump Williams, Bud, influencer Dylan Mulvaney, BUD, Williams, Bud Light’s, NIQ, ’ Miller Organizations: New, New York CNN, Memorial, Bud Light, Anheuser, Busch, CNN, Coors, Beer Business, Modelo, Constellation Brands, Modelo Especial, Cinco de Mayo Locations: New York, America, United States, Beer, Oro, Cinco

☆ How Chick-fil-A became a target for going ‘woke’
▼ + stars: | 2023-06-02 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

It joins a growing list of companies that right-wing media and conservatives on social platforms have chastised for so-called “woke” marketing. But Chick-fil-A is an unusual target for the right wing because of the company’s conservative bona fides. The fact that Chick-fil-A has been trending online and the subject of conservative media news segments shows the power that a few people with large social media followings can have. Chick-fil-A says it is “committed to being better at together.”“Our founder, Truett Cathy, believed that ‘a great company is a caring company,’” Chick-fil-A notes on its DEI web page. In 2012, former Chick-fil-A President Dan Cathy spoke out against America’s legalization of same-sex marriage, which sparked boycotts from the left.

Persons: New York CNN —, Joey Mannarino, Charlie Kirk, Ian Miles Cheong, What’s, Erick McReynolds, Chick, who’s, “, ” “, Truett Cathy, ’ ”, McReynolds, Dan Cathy, It’s, Bud Light, Dylan Mulvaney, Bud Light’s, ”, Matt Walsh Organizations: New, New York CNN, DEI, Inc, Target, Anheuser, Beer Business, Twitter Locations: New York, statehouses

☆ Why the Bud Light sales nosedive won’t register on Anheuser-Busch’s earnings report this week
▼ + stars: | 2023-05-03 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Anheuser-Busch will report earnings Thursday, marking the first time it will face Wall Street analysts’ questions since its Bud Light brand erupted in controversy. Sales of Bud Light have tumbled over the past month after the company delivered a custom can to Dylan Mulvaney, a transgender woman with a large Instagram following. The video went viral, with some supporting Mulvaney and the company, and others responding with anti-trans reactions and calls for a Bud Light boycott. The week prior, Bud Light revenue was down 17%, even as sales of rivals Miller Lite and Coors Light increased. Bud Light sales have been declining for years, but this situation has “snowballed” and made its troubles even more pronounced, Roth said.

☆ Bud Light sales are falling, but distributors say they’re sticking by the brand
▼ + stars: | 2023-04-26 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —Beer distributors are largely sticking by Bud Light and its parent company, Anheuser-Busch, as controversy continues to embroil the brand. Bud Light pours at bars and restaurants declined in early April, according BeerBoard, which tracks sales data at thousands of bars and restaurants. BeerBoard told CNN that the 3,000 locations tracked by the firm poured 6% less Bud Light than rivals, including Miller Lite and Coors Light, from April 2 to April 15. Bud Light had been much more popular than rivals in the weeks before: From March 18 through April 1, customers ordered Bud Light 15% more than rival light beers. Heinerscheid said in a recent podcast interview that Bud Light needs to attract young drinkers to ensure the company’s future by promoting inclusivity.

☆ Anheuser-Busch executive takes leave following boycott calls over transgender influencer partnership
▼ + stars: | 2023-04-23 | by ( ) www.cnbc.com time to read: +2 min

The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports. Alissa Heinerscheid, Bud Light's vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age. Earlier this month, Bud Light said, "Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics." Musician Kid Rock posted a video of himself shooting cans of Bud Light with a rifle. Anheuser-Busch InBev's stock that trades in the United States is down 1.8% since Mulvaney's April 1 video showing herself taking a sip of Bud Light.

☆ 4 women execs at Meta, Pinterest, Hyundai and Heineken share the early morning routines that helped them climb the corporate ladder.
▼ + stars: | 2023-01-19 | by ( Lola Christina Alao | ) www.businessinsider.com time to read: +6 min

Insider talked to four female senior executives about their morning work routines. They all start work no later than 7:30 a.m.Two of the execs — Christine Trodella and Olabisi Boyle — prefer to take walking meetings. Insider spoke with four women who've climbed to the corporate ladder — up to senior executive roles at companies including Hyundai and Pinterest — about theirs. Christine TrodellaChristine Trodella, the director of B2B-commercial sales for Reality Labs at Meta, typically starts work between 6 and 7 a.m. "I start work between 7:15 and 7:30 a.m. but wake up at 5 a.m. to give myself time to breathe," she said.

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