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☆ The 50 fashion, beauty, and lifestyle companies set to take off and become the next great direct-to-consumer brands, according to The Lead
▼ + stars: | 2023-01-30 | by ( Danni Santana | ) www.businessinsider.com time to read: +9 min

HydrowWhat it is: indoor rowing machineTotal capital raised: $255 million22. ipsaWhat it is: fine frozen dinners made to be heated on stove tops or in ovensTotal capital raised: Undisclosed23. MadhappyWhat it is: fashion and lifestyle brand focused on creating conversation around mental healthTotal capital raised: $1.8 million28. MugsyWhat it is: online retailer best known for its jeansTotal capital raised: None32 .Oliver CabellWhat it is: luxury footwear minus the markupsTotal capital raised: None33. The Normal BrandWhat it is: lifestyle brand that sells rugged clothing for men and women inspired by the MidwestTotal capital raised: None46. Win Brands GroupWhat it is: holding company with brands selling outerwear, home goods, and candlesTotal capital raised: $90 million50.

☆ I tried the pretty weighted blanket that's all over Instagram, and it actually did help me sleep better
▼ + stars: | 2020-02-01 | by ( Samantha Grindell | ) www.businessinsider.com time to read: 1 min

One of the most popular weighted blankets on the market is "The Napper" from Bearaby. Bearaby sells "The Napper," a weighted blanket. BearabyLike any other weighted blanket, Bearaby's Napper is designed to help users sleep better. Research shows weighted blankets alleviate anxiety by reducing the brain's production of cortisol, the stress hormone, according to the brand's website. Part of the Napper's appeal is its look: the open weave and bright colors in which its available make it cuter than the average weighted blanket.

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