Iowa's 94-87 win against LSU in the Elite Eight on Monday drew 12.3 million viewers, the most in women's college basketball history, according to ESPN.
That figure topped the previous high of 9.9 million viewers from last season's NCAA championship game between the same programs.
ESPN said Monday's figure was the highest viewership for any college basketball game ever on its platforms and the second-highest of any basketball game — college or NBA — since 2012.
FanDuel told CNBC on Tuesday that Iowa-LSU was also its biggest betting event of all time for women's sports.
ESPN said the women's Elite Eight averaged 6.2 million viewers, up 184% year-over-year, and represented four of the top five most-watched games in that round on record.
Persons:
Kate Martin, FanDuel, Caitlin Clark, LSU's Angel Reese, Reese, I've, Clark, John Cena, Basketball Hall of Famer Geno Auriemma —, Pete Maravich, Maravich
Organizations:
Iowa Hawkeyes, LSU Tigers, NCAA, Arena, LSU, ESPN, NBA, CNBC, Iowa, Hawkeyes, Tigers, WWE, UConn —, Basketball Hall of Famer, Mortgage, State, Indiana, Elite
Locations:
Albany , New York, Iowa, Cleveland, Carolina