Yet, it is frequently overlooked by data analysts and other data scientists because it's not readily available in an easy-to-use format.
Historically, this kind of data hasn't been included in analytic data sets or data catalogs.
Even those firms that sell data mesh and data fabric platforms that claim to make "all" of an organization's data visible and accessible inevitably exclude unstructured data.
While most organizations will say that they're already capturing this kind of data — and even storing it in a data mart, data warehouse, data lake, etc.
So, for those forward-thinking leaders aware of the value locked inside their unstructured data, the solution is to find someone in the organization with "data" in their title.
Persons:
Joseph Bartolotta, There's, it's, hasn't, they're, aren't, else's
Organizations:
Liberty, Insider Studios