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☆ Peloton staved off the cash crunch that threatened its business. Where does it go now?
▼ + stars: | 2024-07-02 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +8 min

Before the refinancing, Peloton would have needed to pay around $800 million toward its debt by November 2025. Now that it has refinanced, Peloton has eased investor concerns about liquidity and has the breathing room it needs to try to turn around its business. Peloton faces risks aheadWhile the refinance may have bought Peloton some time, it's far from a panacea. Under the terms, Peloton will now be spending about $133 million annually in interest, up from around $89 million previously. As of the end of March, Peloton had about 6.6 million members — woefully behind that long-term target.

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☆ Peloton aims to rebrand as a fitness company for all with focus on app, tiered subscription pricing
▼ + stars: | 2023-05-23 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +7 min

The ad solidified Peloton's nascent identity as a high-end bike company reserved for a certain type of person at a certain income level. "This company historically has been thought of as an in-home bike company for fitness enthusiasts but over the years, it has evolved into something that is much more bigger, much broader than that." The relaunch includes a "Gym" function that allows users to take Peloton's app into the gym with them and create custom workouts. 2 among those who have Peloton hardware. It shows how eager users are to consume Peloton content that has nothing to do with its equipment.

☆ Peloton to sell exercise bikes on Amazon UK to improve demand
▼ + stars: | 2022-11-16 | by ( ) www.reuters.com time to read: +1 min

Nov 16 (Reuters) - Peloton Interactive Inc (PTON.O) will start selling its exercise bike and other fitness accessories on e-commerce giant Amazon.com Inc's UK platform, it said on Wednesday, in an effort to combat slowing demand. Peloton said in mainland UK, its bikes will be available for in-home delivery and first-time customers will have the option to assemble it themselves or select an expert assembly option. The company generated about 8% of its total revenue from international sales in the first quarter ended Sept. 30. Peloton will also launch in Amazon's German store in the coming weeks, the company said. Shares of the New York-based company were up 1.7% at $12 in premarket trading.

☆ Peloton will sell Bikes, Treads at Dick's Sporting Goods in its first brick-and-mortar partnership
▼ + stars: | 2022-09-29 | by ( Jack Stebbins | ) www.cnbc.com time to read: +2 min

Peloton will begin selling its bikes, treadmills and other products in Dick's Sporting Goods stores, marking the struggling fitness equipment maker's latest push to expand its customer base. The collaboration will make Dick's the first brick-and-mortar retailer outside of its namesake stores to carry Peloton equipment. The companies do not yet have a launch date, but said they are aiming to have Peloton products in more than 100 Dick's stores in time for the holiday shopping season. Dick's shoppers also will be able to order Peloton products online in stores for either delivery or pickup. Peloton and Dick's won't vary in its product pricing, although Dick's will not carry the recently announced $3,195 Peloton rowing machine, which is currently only available for preorder.

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