When Barak Herscowitz joined TikTok two years ago in the company’s Tel Aviv office, his role was to recruit Israeli government agencies and other public-sector groups to join the video service and take advantage of its popularity. His pitch: TikTok was a powerful communication tool and getting more influential in the country by the day. And he was not satisfied with the response from the company when he raised those concerns. TikTok has been dogged for months by accusations that its app has shown a disproportionate amount of pro-Palestinian and antisemitic content to users of its hugely popular video platform. TikTok has strongly rejected those arguments, and its executives have met multiple times with Jewish groups to discuss those concerns.

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Persons: Barak Herscowitz, TikTok, Herscowitz, Naftali Bennett Locations: Tel Aviv, Israel