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Chiara Ferragni is an Italian influencer with just under 30 million followers on Instagram. Here's how the digital entrepreneur shot to social media superstardom. The item was packaged with a pink box featuring Ferragni's name and logo, as well as an illustration of the social media star. AdvertisementBut how did Ferragni become such a social media superstar and build her empire — amid this controversy? Amid the recent scandal, Ferragni's massive online presence continues to span social media.
Persons: Chiara Ferragni, Here's, , Ferragni, Balocco, Louis Vuitton, Gucci, Federico Leonardo Lucia, Leone, Fedez, ferragnez, Lapresse, Eugenio Fusco, Alessandra Balocco Organizations: Service, Regina Margherita Hospital, Italian Competition Authority, Authority, Associated Press, Milan's Bocconi University, Financial Times, Teen Vogue, Forbes, Harvard Business School, Prada, AP Locations: Italian, Turin, Italy, Balocco, Milan, Venice, TikTok
An influencer is under investigation regarding "misleading" posts about a charity partnership. Chiara Ferragni , who has 29.5 million Instagram followers, partnered with the Italian cake brand Balocco in November 2022 to launch a pink-packaged Christmas cake. In addition to fining Ferragni's companies 1.075 million euros, or $1.1 million, the authority find Balocco 420,000 euros, or $460,000. Ferragni's publicist confirmed the investigation, according to the AP. She also apologized and said she would donate 1 million euros to the hospital in Turin.
Persons: weren't, , Chiara Ferragni, Ferragni, Alessandra Balocco, Fedez, Balocco Organizations: Authorities, Service, Italian Competition Authority, Prosecutors, Associated Press Locations: Turin, Italy, Milan, Italian, Instagram
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