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The Audi Q8 Sportback e-tron electric sport utility vehicle (SUV) is unveiled during its launch in Mumbai, India, August 18, 2023. Reuters reported last month that the Indian government is working on a new EV policy that would slash import taxes for automakers that commit to some local manufacturing. Audi is trying to catch up with its peers, BMW (BMWG.DE) and Mercedes (MBGn.DE), in the transition to electric. Currently, the company's India arm only makes internal combustion engines locally, which is used in its petrol cars. After four models launched last month, six out of 16 models in Audi India's offerings are electric cars, which are entirely imported and sold in the country priced between $136,000 and $234,000.
Persons: Francis Mascarenhas, Balbir Singh Dhillon, Dhillon, Piyush Goyal, Hritam Mukherjee, Maju Samuel Organizations: Audi, REUTERS, Rights, Reuters, BMW, Mercedes, Thomson Locations: Mumbai, India, Bengaluru
When it comes to electric cars, however, the country is playing a game of catch up. During a recent interview with CNBC's Charlotte Reed, Thierry Koskas accepted that the market in India was "just starting." Citroën India, which launched the fully electric ë-C3 in Feb. 2023, is not alone when it comes to making a move in India's nascent electric car sector. According to the IEA, Tata was responsible for more than 85% of battery electric vehicle sales within India last year. Other Indian firms jostling for position in the sector include Mahindra and Mahindra and Ola Electric.
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