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☆ Coca-Cola and Bacardi testing canned rum and cokes
▼ + stars: | 2024-09-17 | by ( Kristian Burt | In | ) www.cnbc.com time to read: +2 min

Coca-Cola just ordered another round in the booming canned cocktail market. It's going with another classic, launching a rum and coke in collaboration with Bacardi Limited. The two brands announced Tuesday plans to release the ready-to-drink cocktail in several international markets, starting with an initial launch in Mexico and select European markets in 2025. The new drink isn't Coke's first entry into the premixed cocktail market. Later that same year, Coca-Cola brand Sprite partnered with Pernod Ricard's Absolut Vodka for two versions of a premixed cocktail, one with Sprite and the other with Sprite Zero Sugar.

Persons: Molson Coors, Hard Seltzer, Brown Forman, Jack Daniels, Coke, Pernod, James Quincey, seltzer Organizations: Bacardi Limited, CNBC, U.S ., Spirits Council, Molson, Boston Beer, View Research Locations: Mexico, U.S

☆ Co-founder of 2 billion-dollar companies: Here's the most important thing successful people do—'it's not going to hurt you'
▼ + stars: | 2023-11-01 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

Dealing with rejection is tough, but it's a necessary skill to master if you want to be successful, according to billionaire John Paul DeJoria. "Be ready for a lot of rejection," DeJoria tells CNBC Make It. "If you're prepared and you know you're going to get a lot of rejection, then it's not going to affect you. Put together, the three experiences show that rejection is inevitable, says DeJoria: "Whether you start a business or not, there's rejection. You're going get it in your personal life and in your business life."

Persons: John Paul DeJoria, it's, It's, Paul Mitchell, DeJoria, hairstylist Paul Mitchell, Patrón, Jenny Wang, Warren Buffett Organizations: CNBC, Bacardi Limited Locations: Houston

☆ He knew 'nothing' about selling alcohol when he launched Patrón—then he sold it for $5.1 billion
▼ + stars: | 2023-10-25 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

When John Paul DeJoria first started selling tequila, he knew plenty about business — but "nothing whatsoever" about the liquor industry, he says. He was convinced he had a product superior to anything else on the market, and he knew he could sell it. Today, Patrón is one of the top-selling tequila brands in the world, selling roughly 3 million cases each year. Forbes currently estimates his net worth at roughly $3 billion. We knew nothing about the business, but we knew it was the best tequila in the world.

Persons: John Paul DeJoria, He'd, DeJoria —, —, hairstylist Paul Mitchell, John Paul Mitchell, DeJoria's, Martin Crowley, DeJoria, Francisco Alcaraz, Clint Eastwood Organizations: CNBC, John Paul Mitchell Systems, Bacardi Limited, Forbes Locations: Mexico, Mexican, Los Angeles, Patrón

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