KFC recently introduced a value menu with meals starting at $4.99.
But it’s been a long time since they used discounted meals as a strategy to drive traffic, noted Peter Saleh, restaurant analyst at BTIG.
KFC launched its value menu earlier that month.
A Burger King spokesperson confirmed to CNN that it plans to offer a $5 meal, without sharing more details.
And more deals don’t mean that menu prices are dropping, or even staying the same.
Persons:
Burger King, Taco Bell, Jack, Wendy’s, it’s, Peter Saleh, haven’t, ”, we’ve, ” Price, ” Saleh, Chris Kempczinski, “, McDonald’s, Burger, Paul Weaver, Kempczinski, NOA, ” Cowen, Andrew Charles, Eva Marie Uzcategui, McDonald’s “, ” Charles, David Henkes, Josh Kobza, Henkes, BTIG’s Saleh
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Locations:
New York, Technomic, Burger King