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These women talk openly about being rich and wanting to help other women become rich too. She also launched a platform called Treasury, which says it has helped women invest over $80 million in the stock market. "I couldn't really find anyone who was teaching money the way that I wanted to learn it," Sacks said. And it's probably getting really smart about how you save money, taking the money that you are saving and investing it and building wealth." Young women, on the other hand, are turning to more tried-and-true tactics.
Persons: Dave Ramsey, Tori Dunlap, It's, Dunlap, Dow Jones, Simran Kaur, Rachel Rodgers, Z, Kaur, Zers, Haley Sacks, Sacks, Cartier, Kylie Jenner, Suze Orman, it's, they're, Rita Soledad Fernández Paulino, Leah Sheppard, Gen Zers, , Rita Soledad Fernández Paulino Sacks, Kyla Scanlon, Scanlon, aren't, Fernández Paulino, weren't Organizations: Economic, Institute, Washington State, Carson College of Business, GameStop, Fidelity Investments, Federal Reserve's Survey, Consumer Finances Locations: Tacoma , Washington, Dunlap, Instagram, Zealand, York, California
A survey of over 2,000 content creators conducted by the influencer marketing agency NeoReach last year found that 48% of creators earned less than $15,000 a year. Since the money that influencers make sometimes isn't enough to sustain their lifestyles, they balance content creation with other jobs. AdvertisementThe typical US-based influencer is likely to be making less than six figures and creating content part-time, according to research, surveys, and influencer interviews. Most of these creators have smaller audiences, according to former influencer marketer Emmy Petit, who is now a full-time influencer. "The idea of full-time content creation is often more glamorous than reality," Mitchie Nguyen, a content creator based in New York, previously told BI .
Persons: , NeoReach, Colin Rocker, IZEA, influencers, Jessica Ufuoma, Johnson, Jasmine Enberg, Emarketer, Anushka, Petit, Nadya Okamoto, MrBeast, Mitchie Nguyen, Enberg, TikTok Organizations: Service, YouTube, Business, Deloitte, Johnson, Influencer League Locations: Hong Kong, New York
I'm afraid because California, where I live, is just too expensive, and I can't afford to retire here. I can't afford CaliforniaI considered staying put in Los Angeles, in the apartment I've lived in for the past 20 years. The decision was made, I then had to determine what part of the US I'm willing to move to. I like the Midwest, but after 30 years in California, I can't do long winters anymore. Having a comfortable retirement is important to me, and I'm willing to explore other parts of the country to ensure it.
Persons: It's, Black, it's, Organizations: Service, AARP Locations: California, Los Angeles, Southern California, Detroit, East Coast
Maesha Shonar, a micro influencer with 24,000 followers on Instagram, previously told BI she had such a highly engaged audience. Take a look at new data on influencer brand deals in 2024Platforms also pay creators based on their video views and engagement. Read more about how TikTokers can score huge paydays for longer videosOn Snapchat, creators have had success making money from its ad-revenue program. Related storiesAffiliate marketing is another popular way to make money after becoming an influencer. Nino de Guzman said she launched the app to help show others how easy it was to become an influencer and make money from social media.
Persons: , Ayomi Samaraweera, Samaraweera, Nadya Okamoto, influencers, Stacy Kim, Maesha, Instagram, Nate White, I've, MrBeast, Read, videographer Tej Patel, AJ, Grey, influencer Janesha Moore, Moore, makeups, Paulina Perez, she's, Perez, Slack, Lissette Calveiro, Christen Nino de Guzman's Clara, Nino de Guzman, Christen Nino De Guzman, Alix Earle ., Kensington, that's, Danielle Pistotnik, publicists Organizations: Service, YouTube, Business, Samsung, Verizon, Amazon, Brand, UTA, CAA, Management Locations: California
Participants during the snowboarding activity with the Hoods to Woods Foundation at Big Snow American Dream in East Rutherford, New Jersey on June 13, 2024. "It keeps me out of the house," Gibson told CNBC from a lounge room in the Big Snow complex. Participants during the snowboarding activity with the Hoods to Woods Foundation at Big Snow American Dream in East Rutherford, New Jersey on June 13, 2024. The group also accepts donations of gear or gifts, while Big Snow has lent its facilities at no charge to the nonprofit for years. Through Hoods to Woods, Diaz, Paupaw and their volunteers have built many relationships with their participants.
Persons: Danielle DeVries, Gibson, Woods, Omar Diaz, Diaz, Brian Paupaw, Sebastian, Veronica Vogelman, Paupaw, Big Snow, Annette Diggs, Ciera Young, Zyshawn Gibson, Tah'gee Van Dunk, Abby Crisostomo, Crisostomo Organizations: Foundation, Big, CNBC EAST RUTHERFORD, Woods Foundation, CNBC, Snowsports Industries, National Ski Areas, Edge, Unlikely Riders Locations: East Rutherford , New Jersey, N.J, New York, New Jersey, United States, Paupaw, Woods, Washington, , Vermont
Read previewWhen Nikki Jenkins joined jewelry brand Pandora in the summer of 2021, she was bursting with new ideas on how the company could better partner with creators of color, who are often paid less than their white counterparts for brand deals. "The stories that they want to tell that year are based on the jewelry they're interested in, so we build custom contracts based on that person." For example, a few years ago, Jenkins reached out to Black talent agency Kensington Grey so that Pandora could collaborate with Black creators to promote its products and events. "A lot of Black creators understand how to show up in a way that really resonates with other Black people," she said. Based on the success of the campaign, Jenkins said the team decided to cement year-long contracts with many of Kensington Grey's creators.
Persons: , Nikki Jenkins, Jenkins, Pandora, Jalisa Vaughn, Kensington Grey, Kensington Organizations: Service, Business, BIPOC, Pandora, Kensington Grey's Locations: Kensington
CNN —A Black-led running group is suing the organizers of the Boston Marathon as well as the city of Newton, Massachusetts, and the Newton police chief over alleged racial discrimination that took place in a cheer zone at last year’s race. TrailblazHers had organized a specific “cheer zone” in Newton at Mile 21 and had invited other running groups led by people of color to join, says the complaint. Police formed “a human barricade to physically separate the running crews of colors from the event,” the complaint alleges. Shortly after the incident last year, Newton police said in a statement: “After being notified by the B.A.A. TrailblazHers is represented by Lawyers for Civil Rights, a Boston-based legal group working to fight discrimination, according to its website.
Persons: Newton, , TrailblazHers, , White, John Carmichael, Ahmaud Arbery, ” Iván Espinoza Madrigal, “ Ahmaud, Black, TrailblazHers “, ” Mirian Albert Organizations: CNN, Boston Marathon, Newton police, Newton, TrailblazHers, Police, Boston Athletic Association, Newton Police, WFXT, Facebook, Boston Athletics Association, Lawyers, Civil Rights, BAA Locations: Newton , Massachusetts, Massachusetts, Newton, Hopkinton , Massachusetts, Boston, TrailblazHers, Georgia
"I'm worried about AI stunting creativity, replacing the need to use our brains," said travel creator Jessica Morrobel, who has about 168,000 followers on TikTok and Instagram. Lifestyle creator Joseph Arujo said he primarily uses ChatGPT to format his emails, since he gets a lot of brand partnership requests. AdvertisementCherie Luo, who publishes educational content, said she uses AI to transcribe and summarize her podcast episodes. And UGC creator Salha Aziz said she uses AI for a variety of tasks, including writing scripts for her videos. "It is concerning how good it's getting," said Tales, who has 2.7 million followers on TikTok and Instagram.
Persons: , Snapchat, I'm, Jessica Morrobel, Noah Jennings, Marina Mogilko, YouTuber who's, Cassey Ho, Joseph Arujo, Cherie Luo, Salha Aziz, Sora, Tyler Perry, he'd, Martin Haerlin, Tristan, Alex Piper, Haerlin, Kahlil Greene, we'll, Nneya Richards, she'd, Richards Organizations: Service, SXSW, Business, Adobe, YouTube, Ferrari, Night Studios, it's Locations: Texas, TikTok
For creators and influencers, working online means it's not always easy to build community. TikTok creator Morgan Gadley started the Slack workspace OohhMG in early January because she wanted other BIPOC creators to have access to the brand deal opportunities that were constantly flooding her inbox. Here are four Slack workspaces helping women and creators of diverse backgrounds build their brands, as well as three other groups for influencers. After that, she started introducing creators of color with smaller followings into the group. Other Slack groups for influencersHere are three other Slack groups that influencers told BI have helped them make industry connections or land deals:
Persons: Slack, TikTok, Morgan Gadley, Jessy Grossman's, , I've, Florence Howard, Shaakira Molisho, they've, Gadley, Grossman, she's, Calveiro, Ogilvy, Naimeesha Murthy, influencers Organizations: Business, Walmart, LinkedIn, Products, Women Locations: New York, India
When it comes to newer consumer-social startups, the environment they're entering is turbulent — investor checks have dwindled, users are facing subscription burnout, and successful advertising models require massive scale. AdvertisementSo how are the emerging, buzzy social startups approaching monetization in 2024? "There's really only two monetization business models for consumer products," said Tiffany "TZ" Zhong, founder of new social platform NoSpace and early-stage VC firm Pineapple Capital. 3 ways new social-networking startups are approaching monetizationWhile some newer social startups are already monetizing their product, many are still pre-revenue and experimenting with different models to see which will make sense for their product and audience. And Verse CEO Bobby Pinckney told BI that the social platform, centered around music, plans to add a premium subscription that will unlock advanced AI tools, analytics, and templates.
Persons: , there's, Eric Wittman, Tiffany, Zhong, VCs, Bianca Ambrosini, Ambrosini, Marlon Nichols, Nichols, Emma Bates, Andrew Kahn, Danial Hashemi, Alexandra Debow, Bobby Pinckney Organizations: Service, Meta, Business, Pineapple, Mac Venture Capital, Twitter, Crush Ventures, Crush, BI Locations: Berlin
Black representation in the boardrooms of health care organizations remains insufficient to help meet the needs of the communities they serve despite modest progress made in recent years, according to a new analysis from the nonprofit Black Directors Health Equity Agenda. Among that group, 66% of Black board members were men and 34% were Black women. The report’s release coincides with a BDHEA summit convening in the nation’s capital this week that will focus on board diversity and other key issues of health equity. A similar diversity trend was found among the country’s top health care payers, such as insurers. A limited understanding of the value of diversity and key topics such as implicit bias, health equity, and the importance of addressing the social determinants of health.
Persons: , , , Deborah Phillips, , SCOTUS Organizations: Black, Health, , EY Center for Health Equity, , Association of American Medical, U.S, Supreme Locations: U.S
Why You Should Work With Us:Our combined platforms have a strong social media presence, with over 85,000+ followers across all platforms. We plan to promote the event heavily on our social media channels and via email. We're open to discussing different ways to showcase your brand, such as featuring Delola on dedicated social media posts, or through email marketing campaigns. 🙂Why You Should Work With Me:We have a strong social media presence, with over 23,000+ followers across all platforms. Our engagement rates are through the roof - with email open rates averaging between 40-70%, and 15% of our social media followers regularly engaging with our account.
Persons: , Taylor, Tieman, she's, It's, RAGGEDYTIFF, We're, Delola, ove J Lo, ould, ove, hank, tim, hou Organizations: Service, Business, UGC, Bank of America, Legalmiga, pla, acc Locations: Los Angeles, Instagram, Latina, LA
As the oldest GenZers reach marrying age in their mid-20s, they’re increasingly putting their own spin on nuptials, which includes letting go of some antiquated traditions. The Knot, a top wedding planning and wedding vendor marketplace, surveyed more than 9,000 couples in the US who either took the plunge last year, or are planning to in 2024, to understand evolving approaches that couples are taking to wedding planning. In terms of the total cost of the wedding, couples said they spent an average of $35,000 on their ceremony and reception in 2023, up from an average of $30,000 the prior year, according to The Knot. “Millennials and Gen Z are getting very creative in making these celebrations their own in new and interesting ways,” Chi said. Candles instead of flowers on the tables added elegance and also helped control costs, Dylan said.
Persons: New York CNN —, they’re, Gen, , Tim Chi, Ed Sheeran’s, Elvis Presley’s, , ” Osama Zayed, Ingrid, Helen H, Richardson, Elvis ’, ” Chi, RSVPs, “ Millennials, Caitlin, Dylan Spain, ” Caitlin, “ Dylan, ” Dylan, Dylan, Haley Richter, Caitlin didn’t, Edwin Torres, DeSantiago, Ricardo DeSantiago, Torres, Edwin, ” Edwin Torres, Maria Argueta, ” Edward, Edward, Harry Potter, ” chimed Ricardo Organizations: New, New York CNN, CNN, City, MediaNews, Denver Post, Central America, Mill City Museum, Historic Locations: New York, Denver , Colorado, Sea Isle City , New Jersey, Sea Isle City, Cape, Central, Minnesota, Mill, Minneapolis
When Janesha Moore got a $540 check from Amazon in May 2023 for affiliate commissions, she was astounded. “Seeing that money really woke me up,” the Philadelphia-based creator told Business Insider. “That’s when I seriously started strategizing and started doing a lot of research into affiliate marketing.”This story is available exclusively to Business Insider subscribers. Most of her income as a creator has come from affiliate marketing, though she’s also partnered with brands like Warby Parker, Walmart, and Marshalls to create paid, sponsored content. Since most of her income is through affiliate marketing, she considers brand partnerships “bonus revenue," she said.
Persons: Janesha Moore, strategizing, Moore, She’s, she’s, Warby Parker, we’re, , , ” Moore, “ Brand Organizations: Amazon, Business, BI, Walmart, Strategic Influencer Academy Locations: Philadelphia, Instagram, TikTok, LTK
Three Tacoma police officers who were acquitted in the death of Manuel Ellis, a Black man who died in police custody in 2020 after pleading that he could not breathe, will each receive $500,000 for resigning from the Tacoma Police Department, according to documents released by the city on Tuesday. Two of the officers, Christopher Burbank, 38 and Matthew Collins, 40, both white, were acquitted last month on charges of second-degree murder. On Tuesday, Chief Avery L. Moore of the Tacoma Police Department said in a statement that the three officers had “voluntarily agreed” to resign from their positions. Though Mr. Collins violated the department’s 2020 policy on courtesy, all three men had otherwise been cleared of departmental violations based on policies at the time, Chief Moore said. “I acknowledge the detrimental impact of policing on Black, Indigenous, and People of Color (BIPOC) communities, extending both a personal and collective apology,” he said.
Persons: Manuel Ellis, Christopher Burbank, Matthew Collins, Timothy Rankine, Prosecutors, Ellis, Manny, Avery L, Moore, , , Collins Organizations: Tacoma, Tacoma Police Department Locations: Black
At other times, she's chatting with her white counterparts about how better to address the unique needs of creators of color. Influencer marketers, creators, and public relations professionals BI spoke with said they're working to ensure this doesn't happen in the creator economy, often referencing research from the past few years that details the pay inequity between white creators and creators of color. Based on this data, three influencer marketers and creators shared their recommendations with BI on improving pay equity for creators of color. Koo also notes the unique responsibility people in her position have in paying creators of color equitably. "Influencer marketing professionals have great power in driving DEI conversations by choosing which voices should represent prominent brands," she said.
Persons: Petit's, influencers, Yasmin Koo, Ogilvy, Booth, Megumi Robinson, Petit, Antonia Alakija, they're, Alakija, Koo Organizations: Business, Meta, League, Color, Association of National, ANA, PR, Belle Communication
Vegas is one of the best cities I've ever attended a convention in. There were great community vibes at the Vegas TwitchCon. Gabe Ginsberg/Getty ImagesA large chunk of my trip was spent attending TwitchCon Las Vegas at the Las Vegas Convention Center. Beyond this year's TwitchCon, the Las Vegas Convention Center hosts several events throughout the year, from tradeshows to concerts. The venue is also home to the Vegas Loop, where I rode in a Tesla to other parts of the center via the neon-lit tunnels.
Persons: Gabe Ginsberg, Twitch, Espe Symone, Nicki Mirage Organizations: Vegas, TwitchCon Las, Las Vegas Convention, Las Vegas Convention Center Locations: TwitchCon Las Vegas, tradeshows, Vegas
Monica Humphries/InsiderPeople living life on the road know what it's like to be isolated. In a country facing a loneliness epidemic, there are lessons to learn from nomads like Schaffer living on the road. Van Life CampgroundsParinger realized he was missing a sense of community after a couple of years of living in a van. In 2019, he bought land in Joshua Tree, California, which became the first location for Van Life Campgrounds. Others living on the road agreed that their online community has been a huge support in tackling loneliness.
Persons: they've, , Maddy Garrett's, Ford Transit —, Tracey Tischler, van, Monica Humphries, it's, Christian Schaffer, Schaffer, Joshua, Shahira, Navod McNeil, Instagram McNeil, couldn't, Aidan Paringer's, Paringer, Ellaboudy, Phyllis Grover, Grover, Casey Hogan, Instagram Casey Hogan, Zach Nelson, he's, It's, Aidan Paringer, Garrett, Maddy Garrett, @whoa_maddy_actually_, ProMaster, Fernald, Sierra Fernald, Brittany Newson, Instagram Newson, haven't, Tischler, Nelson, Newson, FaceTimes Organizations: Business, Service, Subaru, Ford Transit, Ford, van, Benz, Facebook, Fire, YouTube Locations: Colorado and Utah, Texas, New Mexico, Utah, Joshua Tree , California, Dallas, Van, Mexico , Oregon, Washington, Nevada, I'm, Fernald, Zion, Instagram, California
Today, Girma is TikTok's Black creator community development manager, leading # BlackTikTok , a virtual space on the social-media platform that amplifies the voices and content of Black creators. To address this, platforms from Meta to TikTok have introduced various programs over the years that intentionally center nonwhite communities. BI spoke with executives at TikTok and Snapchat who lead the initiatives short-form content creators say have been the most helpful to them. These programs offer tailored knowledge, connections, and funding for diverse creators like Gabrielle Cerberville, who has 1.1 million followers on TikTok . "Discrimination is baked into TikTok's algorithm because it centers on whiteness, so programs like CasaTikTok help normalize content by creators of color," Cerberville said.
Persons: Alexzi Girma, Girma, she's, execs, they've, Jessica Ufuoma, who's, Janice Gassam Asare, Snapchat, Gabrielle Cerberville, Kayla Zapata Fory, Fory, Varshini Shah, Francis Roberts, Roberts, Shah, that's, I've, AJ, Brooke Berry, Cerberville, Colin Rocker, Gen Z, BlackTikTok, He's, you'll Organizations: Business, Influencer Locations: Meta, CasaTikTok
For people who don't need more things, buying experiences is a great way to feel good giving a gift. While I don't throw budgeting out the window around the holidays, I do prioritize feeling good about how I'm spending my money. This way, I'm all ready to shop those good, good markdowns. Even if I'm not spending money on the item, someone is. I'm taking my Dad out for dinner and a dance performance as the main part of his Christmas gift this year.
Persons: , I've, I'm, thrifting Organizations: Service, Christmastime, Quicken
Since 2008, the WNBA's Seattle Storm has been owned by three local businesswomen: Lisa Brummel, Ginny Gilder, and Dawn Trudeau. Their first decade owning the Storm was about learning how to run the business, Brummel told Insider. The ownership group closed in February 2023 a $21 million raise, Brummel said, which will go toward the new $64 million facility and working capital. The Seattle Storm currently practice in the basement gym of Seattle Pacific University, where Brummel said they get four hours of access per day. "What we've actually done is curated a list of people who really care about the team," Brummel said.
Persons: Lisa Brummel, Ginny Gilder, Dawn Trudeau, Brummel, we're, It's, aren't, Gilder, Trudeau, Michelle Cardinal, Cardinal Organizations: Seattle Storm, NBA, SuperSonics, Oklahoma City, Storm, WNBA, Chicago Sky, Las Vegas Aces, Seattle Pacific University Locations: Seattle, Oklahoma
He started the firm after spending five years at Uncork Capital, where he realized he felt most energized working with first-time founders. Half of the firm's investments are focused on the creator economy because he's loved learning about the innovative ways entrepreneurs were addressing issues for creators. He didn't spotlight specific areas within the creator economy that are at risk of collapse or consolidation. Usually, the founders he's already invested in connect him with other BIPOC entrepreneurs, which is how he's earned his reputation as a go-to VC. Even if they don't know the person that well, Hudson has had founders reach out and introduce him to others.
Persons: Charles Hudson didn't, he's, Natalie Barbu, Hype's Nick Chen, we've, Hudson, that's Organizations: Precursor Ventures, Uncork Locations: Hudson, San Francisco
Startup Bindery, which has raised $1.3 million, lets creators start their own publishing imprints. Here's what the company is pitching to authors and creators, and what it will look like. A new startup, Bindery, wants to leverage the power of BookTok to let creators become publishers. With Bindery, Kaye wants to cater to authors who don't often get recognized in traditional publishing, and who don't have the social-media audience or the time to consider self-publishing. Thorne spoke with Kaye, and asked him the questions she and other authors had about rights protections for authors.
Persons: TikTok, Matt Kaye, influencer Jaysen Headley, YouTuber Ali Goodwin, Kathryn Budig, Jack Conte, Kaye, Meg Harvey, Bindery, tastemakers, they'll, Rebecca Thorne, Thorne
The city hopes to rectify its history of environmental racism with a new Climate Equity Plan. It was also the only place Black people were allowed to purchase housing in the city. For all these reasons, previously redlined neighborhoods suffer from extreme heat. After years of outcry from activists, the city council submitted a new draft of a 10-year plan, titled the Minneapolis Climate Equity Plan, soliciting public comments. Earlier this year, Portland passed its 43-Step Climate Action Plan, which has similar objectives to the Minneapolis plan.
Persons: redlining, George Floyd, Kerem Yucel, CAPA, Tee McClenty, John Vachon, Franklin D, Anthony Potter, there's, Ulla Nilsen, it's, Darlene Pfister, Nilsen, Jacob Frey, MN350, " Nilsen, Jerry Holt, McClenty Organizations: Minneapolis, Equity, Service, George Floyd Memorial, Getty, Loan Corporation, District, Roosevelt's, City Hall, Star Tribune, Minneapolis Climate Equity Locations: Minneapolis, Minnesota, Kerem, AFP, homeownership, Negro, Portland , Oregon, Portland
Los Angeles could join other cities and states in banning cashless businesses. A councilwoman wants to ban the practice, something San Francisco and New York City have already done. It comes as more businesses in the area are opting for cashless payments like credit cards or digital payments through apps. Those options, businesses say, make the purchasing process more efficient and safe, the Los Angeles Times reported. Her motion calls for the City Attorney to draft an ordinance prohibiting cashless businesses.
Persons: Councilwoman Heather Hutt, Kardashian, Hutt, Bill Scott Organizations: Francisco and New, Service, Los Angeles Times, Daily Mail, City Attorney, Times, San Francisco Police Department Locations: Angeles, LA, Francisco and, Francisco and New York City, Wall, Silicon, Los Angeles, City, New York, Philadelphia, San Francisco
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