A Citic Press book stand advertises for the release of the Chinese version of Walter Isaacson's new Elon Musk biography. BEIJING — Walter Isaacson's new biography of Elon Musk hit the Chinese market Tuesday, several hours ahead of the U.S. release due to a time difference that puts Beijing 12 hours ahead of New York. A day earlier, publisher Citic Press Group raised the book's selling price to 79 Chinese yuan ($10.84), up from 59 yuan previously, according to Chris Sun, lead translator of Isaacson's book into Chinese. Citing conversations with the publisher, Sun said a rare, urgent additional printing was done during the pre-sale period and that the work was Citic Press' "highest-level confidential project" of the year. The Shenzhen-listed company reported revenue from operations of 872.65 million yuan for the first half of the year, up 2.9% from a year ago.

---

Persons: Walter Isaacson's, Elon, BEIJING — Walter Isaacson's, Elon Musk, Chris Sun, Sun, Citic Organizations: Press, BEIJING, Beijing, Citic Press, CNBC Locations: New York, Shenzhen