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☆ Some movie theaters hope adding pickleball courts will save their struggling chains
▼ + stars: | 2024-09-20 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +3 min

Read previewThe struggling movie theater industry has a buzzy new idea for how to solve its financial woes: pickleball. The group said movie theater chains will also invest in adding more family entertainment options, like bowling and arcades, to their facilities. The group's president and CEO, Michael O'Leary, also told Variety that pickleball courts and ziplines will be coming to some theater complexes. Still, the renovations won't be the first time that pickleball joins forces with movie theaters. One B&B Theatres location in Texas — which is part of the National Association of Theater Owners — already has outdoor pickleball courts in its theater complex.

Persons: —, that's, Michael O'Leary, O'Leary, pickleball Organizations: Service, National Association of Theater, Business, AMC Entertainment Inc, Regal, Inc, Marcus Theatres Corp, B Theatres, Harkins Theatres, Santikos Locations: Canada, USA, Texas

☆ Fathom, the company behind classic films at your local theater, is making major gains in moviegoing
▼ + stars: | 2024-06-30 | by ( Sarah Whitten | ) www.cnbc.com time to read: +6 min

At a time when the box office is starved for content and audiences seem pickier than ever, Fathom Events is posting record revenue gains. In 2023, Fathom generated $100 million at the box office, a 116% increase over 2019 levels and its highest-grossing year ever. "These audiences are getting to enjoy classic films, either for the first time or for the first time, in a new way. Last year, the film extended its release to five days and snared $7.1 million, making it the highest-grossing classic film release in Fathom history. "They worked out the licensing and they created the marketing behind re-releasing these classic films that, you know, we just can't do ourselves.

Persons: Cinemark, Andrea Bocelli, Paul Dergarabedian, Jesus, Brock Bagby, Jordan Hohman, Oz, Alfred Hitchcock's, Bagby, Fathom, Ray Nutt, Hohman Organizations: AMC, Hollywood's, Fathom, B, Phoenix Theatres, Ghibli, Dallas Locations: Comscore

☆ Will Smith is officially forgiven with 'Bad Boys: Ride or Die'
▼ + stars: | 2024-06-10 | by ( Jason Guerrasio | ) www.businessinsider.com time to read: +6 min

"Bad Boys: Ride or Die" was the No. AdvertisementSmith pulled off his comeback by laying low and focusing on the movieWill Smith and Martin Lawrence in "Bad Boys: Ride or Die." He only returned to social media again while making "Bad Boys: Ride or Die." AdvertisementWith Smith focusing solely on the movie, fans were reminded again of Will Smith, the movie star, not Will Smith, the maybe-still-controversial celebrity. Suddenly, Marcus slaps Mike across the face, screaming, "Bad boy, Mike, bad boy!!"

Persons: —, Will Smith's, Will Smith, Serena, Venus Williams, King Richard, he'd, Chris Rock, Jada Pinkett, Smith, Chris Pizzello, Oppenheimer, It's, Bob Bagby, Martin Lawrence, Paul Dergarabedian, Weeks, Lawrence, influencers, Max, Guy, Mike, Marcus, Brian Schultz Organizations: Service, Business, Dolby Theatre, B, Dallas, American, Miami, Sony, Apple, NBA, LOOK Locations: Los Angeles, Crenshaw

Taylor Swift attends the 2023 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., September 12, 2023. In her next act, Swift is poised to lift another corner of the economy: a movie box office still trying to recover from the pandemic and Hollywood strikes. “Swift and Beyonce will certainly fill some of the gaps,” said Box Office Pro senior analyst Shawn Robbins. BLOCKBUSTER SALESAdvance sales for "Taylor Swift: The Eras Tour" are on pace with a Star Wars or Marvel blockbuster. “But there's no question that the Eras Tour with Taylor Swift has really launched that into a new atmosphere.

Persons: Taylor Swift, Andrew Kelly, Swift, Taylor, Beyonce, ”, Barbie ”, “ Oppenheimer, “ Swift, Shawn Robbins, “, it's, Hunter, “ We’ve, Rolando Rodriguez, Brock Bagby, Queen Bey, Bruce Nash, Nash, Riley, Eric Wold, Dawn Chnmielewski, Lisa Richwine, Kenneth Li, Mark Porter Organizations: Prudential Center, REUTERS, AMC Theatres, Hollywood, Pro, SAG, Marvel, National Association of Theatre Owners, B, ”, Wedbush Securities, Thomson Locations: Newark , New Jersey, U.S, United States, Canada, Missouri, Los Angeles, New York

Giant screen options include pioneer IMAX and various premium large formats (PLF) created by theater chains. For Missouri-based B&B Theatres, about half of a multiplex's grosses now come from premium formats, compared with 30% before the pandemic, said Chief Content, Programming and Development Officer Brock Bagby. B&B operates 531 screens in 14 states and offers large format screens with heated recliners, 270-degree Screen X screens, immersive audio and MX4D seats timed to rumble with the action. "Post-COVID, our premium screens are selling better than ever," Bagby said. As a sign of its importance, Universal's Orr and other studio distribution executives said they consult Gelfond about IMAX screen availability before setting movie release dates.

☆ Movie theaters want more from Netflix, but the streaming giant isn't ready to budge on its release model
▼ + stars: | 2022-10-20 | by ( Sarah Whitten | ) www.cnbc.com time to read: +3 min

Should theatrical releases be next? That could help bring in more box office revenue and attract filmmakers with the prestige that can come with theatrical releases. Netflix executives have stood firm by their decision to show "Glass Onion" in just 600 theaters for one week. "We're in the business of entertaining our members with Netflix movies on Netflix," Sarandos said during the call. He said that Netflix has brought films to festivals and gave them limited runs in theaters because filmmakers have demanded it.

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