Brian and Lisa Sugar, the married founders of PopSugar, have raised a second venture capital fund.
The $33 million fund will invest in consumer brands and software powering the future of retail.
The eponymous firm, Sugar Capital, began to raise the sophomore fund a year ago and closed in May, Brian Sugar told Insider.
For her part, Lisa stepped back from managing PopSugar in 2021 and joined Sugar Capital as a partner in 2022.
Sugar Capital set out to raise $75 million for its second fund and reduced the target size last summer, Sugar said.
Persons:
Brian, Lisa Sugar, Brian Sugar, MrBeast's Feastables, Will Hawthorne, Krista Moatz, PopSugar, Hawthorne, Sugar, Sam Altman, Jason Calacanis, Everlane, Ben Lerer's, Lisa, Brian Ach
Organizations:
PopSugar, Sugar Capital, Avid Capital Advisors, Avid, Sugar, JPMorgan, Advisors, Sequoia Capital, Nine Media, Bain Capital, Pritzker Group Venture, Consumer
Locations:
Olive