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☆ 3 Key Ways to Improve Pay Equity for Creators of Color
▼ + stars: | 2024-01-12 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

At other times, she's chatting with her white counterparts about how better to address the unique needs of creators of color. Influencer marketers, creators, and public relations professionals BI spoke with said they're working to ensure this doesn't happen in the creator economy, often referencing research from the past few years that details the pay inequity between white creators and creators of color. Based on this data, three influencer marketers and creators shared their recommendations with BI on improving pay equity for creators of color. Koo also notes the unique responsibility people in her position have in paying creators of color equitably. "Influencer marketing professionals have great power in driving DEI conversations by choosing which voices should represent prominent brands," she said.

Persons: Petit's, influencers, Yasmin Koo, Ogilvy, Booth, Megumi Robinson, Petit, Antonia Alakija, they're, Alakija, Koo Organizations: Business, Meta, League, Color, Association of National, ANA, PR, Belle Communication

☆ World Beach Games 2023 canceled after Indonesia pulls out of hosting, ANOC says
▼ + stars: | 2023-07-06 | by ( Helen Regan | ) edition.cnn.com time to read: +3 min

CNN —The 2023 World Beach Games, scheduled to take place in Bali next month, have been canceled after hosts Indonesia suddenly withdrew from the tournament. “It is with great surprise and extreme disappointment that ANOC has learnt that the Indonesian Olympic Committee (KOI) has withdrawn from its commitment to host the ANOC World Beach Games and the ANOC General Assembly in August 2023,” ANOC said in a statement Tuesday. Indonesia’s withdrawal from the World Beach Games at such a late hour caught the organizing body off guard. “The situation is felt to be getting more difficult because several sponsors of the 2nd ANOC World Beach Games Bali 2023 have also announced their withdrawal,” Raja Sapta said. CNN has reached out to ANOC and the KOI for further comment on Indonesia’s withdrawal from the tournament.

Persons: ANOC, ” ANOC, Wayan Koster, Koster, Israel, “ ANOC, Dito Ariotedjo, Raja Sapta Oktohari, ” Raja Sapta Organizations: CNN, Games, FIFA, Israel, Association of National Olympic Committees, Indonesian Olympic, Assembly, CNN Indonesia, Football Association of Indonesia, World, Reuters, Indonesia National Olympic Locations: Bali, Indonesia, Israel, Jakarta

☆ Some advertisers are requiring their agencies to disclose when they use generative AI
▼ + stars: | 2023-06-17 | by ( Lara O'Reilly | Ryan Joe | ) www.businessinsider.com time to read: +4 min

Some big advertisers want to know exactly when their agencies are using generative AI. And in its current form, generative AI can create derivative content. And WPP ad agency Ogilvy is advocating for advertisers and social media platforms to disclose the use generative AI in influencer campaigns, The Financial Times reported. "You need to sit down with your agency and ask how they are using generative AI." He said he's in active conversations with the heads of all the agencies the alcohol giant works with about how they are experimenting with generative AI tools.

Persons: Reed Smith, Ruben Schreurs, Schreurs, — Andrew Robertson, —, Ogilvy, Keri Bruce, Bruce, L'Oréal, we've, Asmita Dubey, Edward Pilkington, Lesley Klein Organizations: BBDO, Ad, WPP, Financial Times, of National, Diageo, Diageo North Locations: Diageo North America

☆ EU considers ban on 'forever chemicals', urges search for alternatives
▼ + stars: | 2023-02-07 | by ( Ludwig Burger | ) www.reuters.com time to read: +5 min

"A ban on PFAS would reduce quantities of PFAS in the environment over the long term. Once the ban is in force, companies will be given between 18 months and 12 years to introduce alternatives to the more than 10,000 PFAS affected, depending on the availability of alternatives, according to the draft proposal. The FPP4EU group of 14 companies that make and use PFAS has said that finding alternatives is a long and difficult process. Within the European Chemicals Agency (ECHA), two scientific committees for Risk Assessment and for Socio-Economic Analysis will now review whether the proposal to ban PFAS conforms with wider EU regulation of chemicals known as REACH, followed by a scientific evaluation and consultation with the industry. In August, the United States government said it will propose designating certain forever chemicals as hazardous substances under the U.S. Superfund programme.

“There’s no such thing as a set forecast right now,” said Sophie Kelly, senior vice president of whiskies at Diageo North America, speaking at the same event. The firm, a unit of Interpublic Group of Cos.’ Mediabrands, cut its growth forecast for next year to 4.8% from an earlier prediction of 5.8% in June. Organic revenue growth is a metric that removes the effects of currency fluctuations, acquisitions and disposals. Airbnb Inc. slashed its advertising spending and invested in brand marketing, lessening its reliance on search-engine marketing. “We knew that people are changing their behavior,” said William White, Walmart’s chief marketing officer.

☆ Marketers Brace to Defend Their Ad Budgets in an Unsteady Economy
▼ + stars: | 2022-10-28 | by ( Megan Graham | ) www.wsj.com time to read: +5 min

ORLANDO, Fla.—An opening session of a major marketing conference this week included a quick mention of a conversation many industry executives expect to be having soon. As the ad industry braces for whatever broader macroeconomic troubles come its way, its executives expect history to repeat itself: When the economy sputters, companies frequently reduce their ad and marketing budgets. Bob Liodice, chief executive of the Association of National Advertisers, at its conference this week in Orlando. The 4A’s has put together a paper on “recession-profing,” which argues that defending marketing budgets is synonymous with maintaining brand health long-term and keeping customer advocates. The consulting firm Analytic Partners promised during a virtual-only workshop to help marketers defend their spending to the C-suite.

☆ Russia, Belarus allowed to attend ANOC General Assembly
▼ + stars: | 2022-10-18 | by ( ) www.reuters.com time to read: +2 min

Oct 18 (Reuters) - Delegations from Russia and Belarus will be permitted to attend the Association of National Olympic Committees' (ANOC) General Assembly, the organisation's Executive Council said in a statement on Tuesday. The International Olympic Committee (IOC) issued guidance to sports governing bodies in February to remove Russian and Belarusian athletes from competition after Russia's invasion of Ukraine. "The NOCs of Russia and Belarus are still recognised by the IOC and are therefore entitled to attend the ANOC General Assembly as any other recognised NOC," the statement read. The Latvian Olympic Committee (LOK) said on Monday it would not participate in the General Assembly, which runs from Wednesday to Friday in South Korean capital Seoul, if Russia and Belarus attended. The LOK and the NOCs of Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Poland, Norway and Sweden appealed in a letter to acting ANOC president Robin Mitchell to reconsider the involvement of Russia and Belarus at the General Assembly.

More marketers are taking notice of California’s data privacy laws after the state said last month that cosmetics retailer Sephora had agreed to pay $1.2 million in penalties for alleged violations related to its targeted advertising practices. Some companies that have received letters have complied or begun working toward compliance, while others remain under investigation, the spokesperson said. Many companies delayed compliance because they disagree with that definition and don’t want to tell consumers that they sell data, he said. The state’s determination that Sephora didn’t process global opt-out requests played a key role in the attorney general’s decision to take action. “People see a headline about Sephora and everyone thinks they sold data,” she said.

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