Celebrity stylist Samantha Brown told BI the trend is easy to follow using what you already own. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Fforde told BI that her personal style is a balance of feminine and masculine aesthetics, and the bows lend themselves to this. AdvertisementAshlyn Greer, co-founder of online styling platform Fashivly told BI that bows can be added to any aspect of your look, so get creative. "Bows and ribbon now really seem to have taken over everyone's style — we have a current obsession with bows adorning everything," Fforde told BI.

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Persons: Samantha Brown, —, Malone Souliers, Malone, Priya Raj, Simone Rocha, Brown, Lara Arno, Grace Fforde, Fforde, Ashlyn Greer Organizations: Service Locations: Italian, London, England, cardigan