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— - 1 Gigi - 1 Adam Epstein - 1 Epstein - 1 Gigi Gigi Gigi - 1 Omnicom - 1 Capital - 1 adtech execs - 1
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2 mentions found


☆ How a new adtech firm aims to help Amazon steal TV budgets
  + stars: | 2024-06-27 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Gigi is a startup that aims to make it easier for brands to buy and measure streaming video ads with Amazon. The firm also provides advertisers with granular metrics like the incremental reach of a TV ad campaign, Epstein said. AdvertisementAs third-party cookies go away, Gigi's pitch plays up brands' first-party data to create more effective Amazon ads. For example, a Shopify merchant can analyze data from their Shopify website with Amazon data to find audiences to target with ads. Gigi wants to work with agenciesThe bulk of Amazon ads are bought using traditional shopper marketing dollars, but Epstein said that his firm is squarely focusing on TV ad budgets.
Persons: —, Gigi, Adam Epstein, Epstein, Gigi Gigi Gigi, Omnicom, Capital, adtech execs, Mike Baker, Rosco Hill Organizations: Service, Amazon, Business, Amazon's, Wall, Amazon Marketing, AMC, Ascential, Ascential's, Golden Ventures, AperiamVentures Locations: Rosco
☆ Ascential's consumer data unit draws interest from Apax, BC Partners - sources
  + stars: | 2023-04-05 | by ( Amy-Jo Crowley | ) www.reuters.com   time to read: +3 min
Private equity firms including Providence Equity and Carlyle are also evaluating an offer for WGSN, two of the people said. Apax, Ascential, BC Partners, Carlyle, JPMorgan and Providence declined to comment. BC Partners has experience in owning information assets including the financial media and data firm Acuris, which it sold to Irish software firm ION Investment Group in 2019. Ascential generated 121.1 million pounds in adjusted EBITDA last year, up 36% from a year earlier. Revenue rose to 524.4 million pounds from 349.3 million pounds.
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