“We felt this was a more modern, fresh and relevant vibe to start connecting with new consumers, while also servicing our guests that are tried-and-true Perkins loyalists.”A rendering of a new Perkins American Food Co., which will debut later this year. Aria Group and Perkins American Food Co. Aria Group and Perkins American Food Co.“We know that value is so critical right now and we’re very mindful of that,” she said. The firm is investing in the classic American brand that’s been marred with financial issues, including two bankruptcies, following a disastrous 2006 merger with Marie Callender’s. “We really feel that this iteration of ‘Perkins American Food Co.’ is going to marry tradition and innovation and keep us true to who we are,” she said.

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Persons: Perkins, Toni Ronayne, “, ” Ronayne, Ronayne, It’s, ”, David Henkes, Baby, Marie Callender’s, “ Perkins, it’s, ‘ Organizations: New, New York CNN —, Perkins, “ Perkins, Food Co, CNN, Perkins American Food Co, Aria, Dine Brands, Baby Boomers, Ascent Hospitality Management, Watch, ‘ Perkins Locations: New York, Orlando , Florida, Cincinnati , Ohio