A handful of restaurants across the US have changed their exterior marquee signs to read, "Dave's NOT Chicken." The chain changed its marquee to "Dave's Not Chicken" at a Santa Ana, California restaurant. Nancy Luna/Business InsiderDave's Hot Chicken was founded as a pop-up restaurant in East Hollywood in 2017. But the chain's culinary team couldn't find "any product that delivered the same craveability as our chicken," the chain told Business Insider. "Seeing Chick-fil-A's test further validated that this could be a viable option, so long as we could nail the flavor profile," the chain told Business Insider.

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Persons: Nancy Luna, Arman Oganesyan, Dave's, Chick Organizations: East Hollywood Locations: Santa Ana , California, East