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Search resuls for: "Ariela Esquenazi"


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☆ The 'internet's favorite underwear' goes mainstream: Gen Z brand Parade agrees to be bought
  + stars: | 2023-08-15 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com   time to read: +4 min
Privately owned Ariela & Associates International has agreed to buy Parade, the VC-backed intimates startup that created "the internet's favorite underwear," CNBC has learned. "Consolidation is the big opportunity, especially for big, traditional brands to acquire more digitally savvy upstarts. It quickly became a favorite among Gen Z consumers eager for comfortable and affordable underwear that fit their body style and personal values. As part of Ariela, Parade will now be able to tap on the firm's manufacturing muscle to scale up and become more of a mass-market brand, said Jessica Ramirez, a senior analyst with Jane Hali and Associates. I think Parade hasn't as much … this would make sense to propel it on a larger level."
Persons: that's, Nikki Baird, didn't, Cami, Jessica Ramirez, Jane Hali, It'll, Ramirez Organizations: Associates, CNBC, Associate's, Columbia University, Parade, FullBeauty Brands, Walmart, Target, Smart Locations: U.S, Ariela
☆ Underwear brand Parade strikes a deal to be acquired by lingerie manufacturer, CEO Cami Téllez confirms
  + stars: | 2023-08-15 | by ( Melkorka Licea | ) www.businessinsider.com   time to read: +4 min
Gen Z underwear brand Parade has been sold to lingerie manufacturer Ariela & Associates International. Founder and CEO Cami Téllez told staffers via Slack that she might be forced to leave the company. The Gen Z-favorite underwear startup Parade struck a deal to be acquired by the lingerie manufacturer Ariela & Associates International on Monday afternoon, Cami Téllez, the company's cofounder and CEO, told Insider. In the message, Parade employees were informed that meetings with AAI associates would be placed on their calendars so the team could better understand how their roles functioned. In March, Parade inked a deal with Target to be sold in nearly 400 of its stores nationwide.
Persons: Cami Téllez, Slack, Téllez, Jack DeFuria, Friday's Slack, Ariela Esquenazi Organizations: Ariela, Associates International, Associates, AAI, Columbia University, cofound, AAi, Stripes, Greycroft Partners, Target
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