For others, red hair is not about transforming but rather returning to their roots. “She’s got a strong personality, and that’s something I really associate with red,” Aboah says. “It’s funny that it’s now become so trendy.” In the model’s mind, red hair is as much an attitude as it is a look. Whitley uses Ruby color-depositing shampoo to keep her hair bright and, as a result, has had to invest in red towels and black bedsheets. “Be prepared for the red to go everywhere: your life, your fashion, your identity,” she says.

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