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Search resuls for: "Anthony Katsur"


2 mentions found


☆ Google's ambitious plan to replace tracking cookies is going from bad to worse
  + stars: | 2024-07-02 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +9 min
Several adtech companies have been in deep testing mode with Google's Privacy Sandbox for several months, since Chrome turned off third-party tracking cookies for 1% of its users. Criteo, a demand-side platform that helps advertisers place their ads, was also a Privacy Sandbox grant participant. Criteo forecast that if cookies were switched off now, publishers' Chrome ad revenue would decline by about 60% on average. AdvertisementStill, he added, the Privacy Sandbox already seems to be working better than a completely cookieless environment, "which is promising for an early-stage technology." To be sure, the Privacy Sandbox isn't the only alternative to the advertising ecosystem once cookies are discontinued.
Persons: —, they've, Chrome, Criteo, Todd Parsons, Criteo's, Anthony Katsur, Katsur, It's, James Colborn, Michael Lamb, RTB Organizations: Service, Google, Business, Exchange, IAB Tech Lab, IAB Tech, Chrome, Tech, CMA Locations: CPMs
☆ Meet 10 adtech companies fighting to save digital advertising as privacy restrictions threaten to crush the industry
  + stars: | 2023-01-23 | by ( Ryan Joe | Lauren Johnson | Lara O'Reilly | ) www.businessinsider.com   time to read: +3 min
The digital ad industry is scrambling as consumer anti-tracking policies from big tech companies like Google and Apple and privacy regulations across the world have already started to wipe out ad revenue. By one estimate, Apple's 2021 app tracking privacy change alone was expected to erase $16 billion in revenue from the world's biggest digital ad companies last year. "As every year progresses, it's much more of an existential issue for the ad industry than the year prior," said Anthony Katsur, CEO of IAB Tech Lab, an ad industry trade group. These companies were selected based on Insider's own reporting, input from ad industry experts, and data from Sincera, an analytics company that tracks which adtech companies are most used in the industry. This list does not include the big tech companies like Google and Amazon.
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