QVC , the owner of home shopping networks on TV and streaming, has signed a deal with USA Pickleball to bring the sport to its platforms. In a multiyear partnership, QVC has acquired the exclusive broadcast rights of USA Pickleball, the national governing body of the sport. The deal begins with USA Pickleball's 2024 Biofreeze USA Pickleball National Championships in November, which will be featured on QVC's free streaming platform, QVC+/HSN+. As part of the partnership, QVC will also be the exclusive retail industry partner of USA Pickleball. More than 5 million women over the age of 45 actively play the sport, according to QVC and USA Pickleball.

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Persons: Thomas Wilson, Ross Whittaker, Christopher Haworth, John Malone's, Annette Dunleavy, Pickleball, Philipps, Stacie Tedesco Organizations: Pro Mens Doubles, Brookhaven Country Club, QVC, USA, Retail, Professional Pickleball, Tennis, Qurate Retail Locations: Dallas , Texas, USA, America, U.S