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Bonobos co-founder Andy Dunn is returning to the retailer as brand advisor as the company looks to get back to its roots after it was sold by Walmart earlier this year, Bonobos and new parent company WHP Global announced Friday. WHP Global and Express Inc., which runs the Express brand, bought Bonobos from Walmart in a $75 million deal that was announced in April and closed last month. Walmart originally bought Bonobos in 2017 for $310 million while it was working to grow its online presence under former e-commerce president Marc Lore. Under WHP Global, Bonobos can expand internationally, he said. While Walmart sold Bonobos for a significant discount compared to what it paid, the acquisition wasn't necessarily a losing one for Walmart.
Persons: Bonobos, Andy Dunn, Dunn, Yehuda Shmidman, John Hutchison, Tim Baxter, Marc Lore, Shmidman, WHP, I've, That's Organizations: Walmart, WHP Global, Express Inc, WHP, CNBC, Walmart U.S Locations: U.S, Dubai, Hong Kong, he'll
Inclusive underwear brand Parade is launching at 400 Target stores this week. The brand is popular with younger consumers, but wants to grow its reach away from its Gen Z core. Self-described as the "Internet's favorite brand," Parade has built itself up around its community of Gen Z nano influencers, who promote and offer feedback on new items. "Our ambition is to be the leading underwear brand for all people," cofounder and CEO Téllez told Business of Fashion. Insider reached out to both Target and Parade for further comment, but did not immediately hear back.
The DTC home-goods brand Caraway just raised $35 million in funding, the company told Insider. The DTC retailer announced a $35 million funding round on Wednesday to grow its product selection, head count, and overall retail presence. Being in stores also helps Caraway compete more effectively with other home brands, Nathan said. The brand's retail sales this year were up 300% through August compared to the same period in 2021. Caraway aims to keep its customer-acquisition spend low enough so that a customer's first purchase is profitable for the brand.
For Brad Svrluga, cofounder and general partner of VC firm Primary, venture deals are ramping up. Here's why he thinks this new normal is good for founders, who need to set "rational expectations." Startup founders and venture capitalists across the country have begun to see signs of a fall comeback after the first summer slowdown in two years. In 2021, the hyper-competitiveness of the market meant that VCs were offering some startups term sheets in a matter of minutes. Still, for early-stage founders looking to raise today, the days of easy money and competing term sheets are gone.
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