"It is definitely a business school case study. Musk's attempt to take over Twitter is "a gift to professors and students", said Joshua White, a professor at Vanderbilt University, calling the situation "unprecedented". While the messages reflect his unusual approach to running a business, taking control of Twitter will mean managing it, at least initially. "What is to come is unclear," said Donna Hitscherich, a Columbia Business School professor. Success or failure, it will be an instant business school classroom staple, experts say.

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