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— - 3 Hanif - 2 Alpha - 2 Amanda Perelli - 2 Meta - 2 Lilly Singh - 1 PewDiePie - 1 Tyler Oakley - 1
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☆ Why aren't there breakout YouTube stars like there used to be? A chat with 2 YouTube execs
  + stars: | 2024-07-23 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +5 min
Read previewIf you consider yourself very online, you'd likely be able to name the early wave of top YouTube creators, from Lilly Singh and PewDiePie to Zoella and Tyler Oakley. AdvertisementDuring the early days of YouTube, there were only a handful of channels to watch with creators consistently making quality content. But now, the number of YouTube creators uploading content and making money from the platform has grown tremendously. Still, Allocca said he's noticed there are more successful creators than there used to be but fewer huge stars. AdvertisementSo, while there may be more opportunities for YouTube creators now, it may be a while before we see another rising star who can amass the broad appeal of someone like MrBeast.
Persons: —, Lilly Singh, PewDiePie, Tyler Oakley, it's, YouTube execs Amjad Hanif, Kevin Allocca, Hanif, Anthony Baroud, Aphmau, Krew, Alpha, Allocca, he's, There's, Gen, Ally Sheehan, Taylor Swift Organizations: Service, YouTube, Business, Brands Locations: Zoella, VidCon, Anaheim , California, North Carolina
☆ VidCon 2024 showcased the internet's hottest stars you may never have heard of. Here are 7 top takeaways from the annual creator industry conference.
  + stars: | 2024-07-01 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +8 min
The names fans gushed over at this year's VidCon creator conference, held last week in Anaheim, California, weren't the influencers you might expect (or maybe I'm just getting old?) Here are seven top takeaways from VidCon 2024, from the reign of Minecraft streamers to the struggles of once-buzzy startups:Creator collective, Krew, meeting fans at VidCon. Fans of these Minecraft creators lined up outside the convention center each morning, often dressed in cosplay related to the creator's videos. Last year, creator startups made a huge splash at VidCon. Related storiesBut this year, traditional media companies replaced creator startups as sponsors.
Persons: —, Jessica Bravura, Bravura, Products Amjad Hanif, Patrick Stevenson, VidCon, Tara, Alpha, TikTok, Tara Yummy, Jake Webber, Johnnie Guilbert, Hank, John Green, Amanda Perelli, Instagram, Meta, Ray, Twitch, Alix Earle, Jake Shane, Braxton Berrios, Dave Benett Organizations: Service, YouTube, Business, Products, White, Leadership Summit, SXSW, Cannes Lions, Merrell Twins, Publish Press, Disney, Hyatt Regency, YouTube Gaming, Hyatt, Facebook, UTA, Riviera, Cannes Locations: Anaheim , California, Bravura, VidCon, Spotify's, Australia
☆ The rise of STEM influencers: 3 top takeaways from a conference that serves as an annual science fair for YouTubers
  + stars: | 2024-06-17 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +8 min
All of this, and more, took place last week at Open Sauce, the annual STEM conference for makers and content creators. It also featured three large exhibit halls filled with unique inventions created by students, engineers, makers, and content creators. The conference offered sessions from dozens of YouTube's top STEM creators, including Osman, Adam Savage, Mark Rober, Astro Alexandra, and Nile Red. Related storiesHere are three key takeaways from this year's Open Sauce:YouTuber and engineer Mark Rober on stage at Open Sauce. Some industry attendees said Open Sauce felt similar to the early days of VidCon, the largest annual creator industry conference, because of its smaller, community feel.
Persons: —, William Osman, Osman, Amjad Hanif, YouTube's, Paul Bakaus, Alessandra Catanese, Adam Savage, Mark Rober, Astro Alexandra, Rober, Bakaus, Amanda Perelli, Derek Muller Organizations: Service, YouTube, Business, Smosh, Creators, Investment, Partners Locations: Cow, San Francisco, VidCon
☆ Here’s why YouTube is shelling out to get creators to make short videos
  + stars: | 2024-03-28 | by ( Clare Duffy | ) edition.cnn.com   time to read: +7 min
New York CNN —YouTube says hundreds of thousands of creators are now earning a paycheck from posting short-form videos on the platform, as it ramps up its race to compete with rivals like TikTok and Instagram. It hasn’t been cheap: the Google-owned platform is shelling out tens of thousands of dollars to some of its top Shorts creators — like beauty influencer Sydney Morgan — every month. YouTube says the fresh data to its ability to incentivize existing creators to try out a new format — and to attract new users. “I make more from just YouTube Shorts (revenue) sharing in a month than I can make on other comparable platforms in a year,” she said. YouTube declined to share data around the total amounts it’s paid to creators for Shorts in the year since it added the feature to the YouTube Partner Program.
Persons: Sydney Morgan —, ” Amjad Hanif, Tara Walpert Levy, Meta, ” Hanif, “ You’re, “ It’s, ”, “ We’ve, ” Walpert Levy, “, ‘, Morgan, YouTubers, ” Morgan, Reddit, aren’t, Destin Sandlin, CNN he’s, ” Sandlin, Sandlin, Hanif, he’s, you’ve Organizations: New, New York CNN, YouTube, Google, Shorts, CNN, Facebook, Kodak, NASA Locations: New York, Instagram, United States
☆ YouTube announces creators will be eligible for revenue from Shorts, the platform's TikTok competitor
  + stars: | 2022-09-21 | by ( Morgan Sung | Morgan Sung Is A Trends Reporter For Nbc News Digital. | ) www.nbcnews.com   time to read: +4 min
YouTube unveiled major changes to its partner program Tuesday, announcing that creators will soon be able to earn ad revenue off of Shorts, its TikTok competitor. The YouTube Partner Program, which began in 2007, has paid creators a cut of ad revenue generated from their videos. Instead, YouTube launched the temporary Shorts Fund, a $100 million fund distributed over the course of 2021-22, to pay eligible creators. For videos posted to Shorts, YouTube will add up the entirety of the revenue from ads run between videos on its Shorts Feed to "reward Shorts creators and help cover the cost of music licensing." "It feels like YouTube cares about creators with their hearts, but they care about the labels with their wallets," Green wrote.
☆ YouTube announced the biggest revamp to its creator pay program in 15 years, but questions persist over Shorts revenue share. Here are 3 key takeaways.
  + stars: | 2022-09-21 | by ( Geoff Weiss | Amanda Perelli | ) www.businessinsider.com   time to read: +5 min
YouTube announced the biggest changes to its creator monetization program in 15 years. YouTube will share ad revenue with Shorts creators who have 1,000 subscribers and 10 million views. That's because YouTube is allocating a portion of total Shorts ad revenue to cover music licensing. Shorts monetization is something of an ultimatum to TikTok, but concerns persistBeginning next year, in place of the YouTube Shorts fund, YouTube will start sharing revenue from Shorts ads with creators. Creator Music is currently in beta and launching later this fall with partners including Empire, Believe, Downtown, and Merlin.
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