As shoppers prepare for a Thanksgiving like no other, there is some good news: The cost of a traditional Thanksgiving meal is at its lowest level in a decade, and down 4 percent since last year.
“The average cost of this year’s Thanksgiving dinner is the lowest since 2010,” John Newton, chief economist for the Farm Bureau, told NBC News.
As with online retail sales for holiday gifts, grocers began their sales and promotions earlier this year due to Covid-19.
Consumers who opt to avoid the Thanksgiving crowds at the supermarket and order online via a grocery delivery service are unlikely to see any savings on their Thanksgiving shopping, however.
This year, 70 percent of those planning to celebrate Thanksgiving will do so with six or fewer individuals, up from 48 percent last year.
” John Newton, Newton
American Farm Bureau Federation, Farm Bureau, NBC News, Consumers, Nielsen