Apple announced the Vision Pro, a $3,499 mixed-reality headset that will be released in early 2024.
Wall Street is reacting to the device, with one analyst expecting more than 1 million units sold in its first year.
The $3,499 Vision Pro headset offers both augmented- and virtual-reality capabilities, hand-based gesture controls, and advanced eye tracking.
Those ranges imply that the Vision Pro will generate between $525 million and $5.2 billion in revenue next year.
Rating: Neutral — Price Target: $190"The price tag of $3,499 was higher than the $3K broadly speculated.
Persons:
—, Wedbush, Dan Ives, America's Wasmi Mohan, Price, Samik Chatterjee, Goldman Sachs, We're, Michael Ng
Organizations:
Apple, Vision, Apple Watch, Service, Bank of America, Wall, Meta, Bank, America's, JPMorgan
Locations:
Cupertino