PARIS, May 4 (Reuters) - France's anti-trust watchdog on Thursday gave Facebook-owner META (META.O) two months to change its access rules for ad verification partners, saying the company was potentially taking unfair advantage of a dominant market position in online advertising.
Ad verification companies offer services including measuring how many views online ads receive, detecting fraudulent online traffic, and ensuring client ads do not appear on websites harming their brand, such as pornographic sites.
The case was brought by Adloox, a small, independent French ad verification company, which sought unsuccessfully to be granted access to Meta's data for these services from 2016 to 2022.
Adloox complained to the competition authority last year, and the authority found that the barrier to entry created by Meta constituted an "immediate and grave" harm to Adloox specifically, as well as to the independent ad verification sector as a whole.
Reporting by America Hernandez, writing by Tassilo Hummel, editing by Silvia AloisiOur Standards: The Thomson Reuters Trust Principles.