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For the first time in its 88-year history, the UAW is on strike at all three of the Detroit companies at once. "We have a bigger point to make," Wegener said, noting the strike sends a larger message about inequality across the industry. In fact, the United Auto Workers-led strike at the Detroit 3 is shaping up to have an outsized effect on the entire automotive industry. "If the UAW does dig their heels in and does well here, it's highly likely that they will get other auto workers who are not UAW auto workers to be very interested," Ambrose Conroy, CEO of consultancy Seraph, said. Even the branding of the strike, which Fain has called the "Stand Up" strike, is a play on the UAW's highly influential 1937 sit-down strike at GM.
Persons: Tesla, Matt Wegener, , Wegener, It's, it's, Ambrose Conroy, Seraph, Fain, we've, Jason Miller, Stellantis, Melissa Atkins, Ford, Jim Farley, Miller, Conroy, They've Organizations: UAW, Service, United Auto Workers, Michigan Assembly, Detroit, Ford, GM, Teamsters, United Airlines, Michigan State University, CNBC, Tesla Locations: Detroit, Wall, Silicon, Wells Fargo
The $60,000 car is having a moment — and may be here to stayIn 2018, 44% of new vehicles sold were under $30,000, per an Edmunds release. Some of this has been going on since before COVID, especially as many automakers discontinued sedans several years earlier. Profit, as Jominy pointed out, is also a key factor — and automakers are even willing to sacrifice market share for it. "There is definitely a void happening in the market for those vehicles," Kunes added. "If they focus purely on luxury cars and high-end SUVs that cost $100,000, there are only so many people that can afford those."
Many car companies are prioritizing high-profit vehicles over starter cars. Though those figures are averages, it's clear that lower-end vehicles are more costly than they used to be — a direction automakers have been moving in for years. "There is definitely a void happening in the market for those vehicles," Kunes added. What car buyers can look out forThe used market isn't much better, Kunes noted — the average used vehicle transaction price was $29,226 last month, per J.D. Power — "which really puts a lot of pressure on that lower-end market, and there's no manufacturers really stepping up to fill that void."
The pandemic, the shift to EVs, and supply chain problems are all to blame. GM's Bowling Green plant will stop Corvette output this week due to a "parts supply issue." Despite tailwinds like huge profits, high demand, and low inventory, automakers are bracing themselves for more disruptions. The relationship between automakers and their parts companies has never been perfect, but it's especially challenging of late even as the two remain codependent. Now, parts companies are struggling amid macroeconomic concerns, inflation, in addition to the transition to EV components (or risking becoming defunct), and that will impact the automakers they supply to.
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