The 45-year-old designer and founder of Nigerian fashion label Tiffany Amber now starts each day with a 10-minute safety talk for her production team, "who at first did not seem to understand the gravity and the potential of being infected by the (Covid-19) virus."
Coker founded Tiffany Amber in 1998, and it's now considered one of Nigeria's most influential fashion and lifestyle brands.
Less than a month after the pandemic reached Africa, Tiffany Amber's entire factory refocused to produce personal protective equipment (PPE), something Coker notes took immense pressure to turn around.
The colorful garments of the Tiffany Amber fashion line, seen here during Arise Fashion week in 2019, have since been replaced in production by PPE to help during the pandemic.
All of this happened, she says, right before borders closed in Nigeria and prices spiked due to the unforeseen demand for materials.
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